Traffic to the site increased 41% on Christmas Eve 2008 compared to 2007. Traffic also increased 41% on Christmas Day 2008 compared to 2007.
The site reached a ranking of 5th among all categories of Web sites (compared to 8th for November). This represents a 54% increase on Dec. 24, 2008, compared with the average for November and a 53% increase year on year.--Tanya Irwin
Great news for Facebook, can they now articulate how they will effectively monitize this traffic? I hear advertisers are not thrilled with the results of their ads.