Malware, Ad Monitoring Rely On Technology And Humans

  • January 6, 2009, based in Grand Rapids, Mich., began offering a service Monday intended to monitor the placement of ads near text and video content, and to protect clients and consumers against malware. The company said both humans and technology continually scan network partners and Web sites to give customers peace of mind, knowing their brand isn't on an infected site that can cause problems for consumers and tarnish their image. Brand-Safe Network ensures that advertisers won't have their materials appear next to questionable, adult or illegal material. Third-party ads and placements with rotating multiple ads are accepted only from partners. -Laurie Sullivan
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