RadioShack Corp. has started a review for the creative portion of its business. RadioShack reported advertising expenses of approximately $220 million for the fiscal year ended Dec. 31, 2007. The
company plans to appoint its agency of record by the end of March. The assignment will include strategic and account planning, as well as creative development across all channels, including digital
and new ad media. Carat is RadioShack's media-buying agency of record.
