• January 7, 2009

In-game advertising company Double Fusion has named Jana Friedman to the role of SVP, worldwide advertising sales.

Friedman, who previously served as Double Fusion's VP of sales for the Casual Games Group, replaces Julie Shumaker.

Friedman was recruited to build out Double Fusion's Casual Games Group by Shumaker after serving in key sales roles at companies such as Condé Nast and Electronic Arts (EA). Friedman's new responsibilities include leading the company's growing global representation of in-game advertising opportunities with over 30 of the world's top-tier game publishers and platforms.

Prior to joining the San Francisco-based company, Friedman served as associate publisher of Brides.com, Condé Nast's bridal site. Before Condé Nast, Friedman acted as senior director of online ad sales at Electronic Arts.--Tanya Irwin