• aimClear Blog, Wednesday, January 7, 2009 1:15 PM

Marty Weintraub thinks measuring income from AdSense and validating content and SEO investments are relatively straightforward. Leads are easy to count, PPC expenses simple to calculate. Evaluating a Web site's continual profitability, however, is not quite as cut and dried. So he serves up six less obvious cash-in-the-bank criteria by which to measure your site's hidden success.

For example, a site is effective when it differentiates your products from competitors in search engine queries. Add details about your company and products so consumer can easily locate them in local and mobile search engine results. This will come in handy for people on the go searching on their BlackBerry or iPhone for addresses or phone numbers. "While it's difficult to precisely gauge success with the 'why we're special' approach to design and verbiage, it works for the right customer, even if the purchase is made by another channel like phone or a third party reseller like Travelocity," he writes.

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