• Brandweek, Thursday, January 8, 2009 10:50 AM

Staples is offering items such as Sharpies, Bic pens, writing pads, paper clips and other items for $1, Kenneth Hein reports, in a special promotion running through January. Ads that broke earlier this week target business owners.

Promoting dollar deals is an unusual strategy for a retailer like Staples, says Paul Leinwand, vp of Booz & Company. "I've seen ads around specific price points like $5, $10 and $15 gift pages, but I've never seen a push for the dollar price point," he says. It's a good alternative to deep discounting, he feels, wherein consumers get used to lower prices.

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