Rand Fishkin and crew want to share conclusions from some recent testing on internal links and anchor text in Google. Although not 100% proven, he writes, the findings could come in handy.
Among the conclusions from Fishkin's SEO team: internal anchor text has little impact on the homepage; excessive internal anchor text linking and multiplication can trip an automated penalty on
Google; and, adding more internal links to a page doesn't necessarily add more anchor text value.
Read the whole story at SEOmozBlog »