LinkedIn Gets Plug From IAB's Rothenberg

  • January 9, 2009
Professional networking site LinkedIn got an endorsement from Interactive Advertising Bureau President Randall Rothenberg this week.

A post on the company blog explains how Rothenberg turned to his LinkedIn network in 2007 to start his search for a C-level officer for the IAB.

Posting the job on LinkedIn eventually led to the hiring of Patrick Dolan as the trade group's chief administrative officer. In a video testimonial accompanying the post, Rothenberg says that going through LinkedIn to recruit Dolan, and another senior placement, saved the IAB up to $150,000 in headhunter fees. That should make members happy.--Mark Walsh

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