• by David Goetzl , January 12, 2009

The top sales executive at African-American-targeted TV One has been named to a post with oversight of a multi-platform sales operation that includes a slew of radio stations and Web sites. Keith Bowen, executive vice president-ad sales at TV One, becomes chief revenue officer for TV One and Radio One.

Among his responsibilities is heading One Solution, a business that offers advertisers package deals with a presence across the network: 53 Radio One stations in 16 markets, Web sites such as theurbandaily.com and Giant magazine.

Also, Peggy Byrd Mazard becomes vice president, integrated marketing for One Solution. She was an associate publisher at Conde Nast for Brides, Modern Bride and Elegant Bride titles.

In some 47 million homes, TV One is a joint venture of Comcast and privately held Radio One. Radio One serves as the managing partner of the network and owns wholly the other components of One Solution. Bowen's duties also include oversight of sales for Interactive One, a group of African-American-oriented Web sites and Giant.

With those new responsibilities, TV One Senior Vice President Lisabeth Hayes in Chicago and Vice President Jeff Tyrrell in New York will add responsibilities for the network's sales operations.

Bowen said "advertisers responded positively" to "our early efforts to market Radio One's assets on a cross-platform basis--and that interest has only increased with the company's ... acquisition of major social network sites including blackplanet.com."

Bowen joined TV One in 2003 from Turner, where he was senior vice president of TBS and TNT sales. He joined Turner in 1989 as an account executive for CNN and Headline News.