• January 13, 2009

A new feature in Quantivo's Affinity Analytics Software-as-a-Service (SaaS) provides insight into online customer behavior patterns with just a few keystrokes.

The tool provides answers to questions such as which promoted items produced the most profitable follow-on purchases, or which customers are the most profitable over time.

Affinity Analytics offers insight into online customers' behavioral patters, improving conversion rates, and key interactions that lead to valuable actions. The advanced analytics not only help identify behavioral patterns, but also identify the responses of online promotions as well as buying trends and habits.

A cloud computing infrastructure, combined with a SaaS, enables Quantivo customers to get up and running within days with no significant investment, according to the company.--Laurie Sullivan