Smaller ad groups and ad copy, matching options for each ad group, and SEO and quality scores are some topics Ron Jones covers in this post.
He discusses methods for gaining a
better quality score, ways to achieve relevance and continuity, and tips to test content posted on the site. For instance, he suggests A/B or multivariate testing, which lets you test multiple
sections of your page at the same time, so you can move things around to see the results.
Read the whole story at Search Engine Watch »