• January 14, 2009

Microsoft Listens has tapped Nexidia to enable internal product groups to gain customer feedback from videos.

The Microsoft group, which gathers direct feedback from customers, collects video snippets such as testimonials and other content. Nexidia's technology makes the video content searchable by phonetically indexing the spoken words in the videos.

The multi-language software enables phonetic and metadata searching, streaming playback, and ability to clip video content. It creates a timeline of spoken words in the videos, which allows Microsoft to quickly identify customer trends. Nexidia said Microsoft adopted the technology to gather feedback at TechED, Convergence and other Microsoft events.--Laurie Sullivan