• January 15, 2009

Integrated Media Measurement, Inc., a provider of consumer behavior and audience exposure data, on Wednesday announced that Bill McKenna has been named President and CEO of the company.

Previously, McKenna served as CEO of KMR North America and its KMR, Inc. and Mediafax, Inc. business units.

In addition to his responsibilities at the San Mateo, Calif.-based IMMI, McKenna serves as Chairman-Founder of Mediafax, Inc., continuing to play a role in Mediafax, the leading Caribbean marketing and media research firm based in Puerto Rico that McKenna founded in 1988.

Mediafax is an operating unit of Kantar Media Research, the media research unit of The Kantar Group and division of WPP Worldwide Ltd.

In January, WPP/KMR made a significant strategic investment in IMMI, with McKenna actively involved in WPP's investment decision.--Gavin O'Malley