• by Erik Sass  @eriksass1, January 15, 2009

Bonnier Splits Parenting

Parenting magazine is being split into two more tightly focused titles: Parenting EarlyYears and Parenting School Years, according to the Bonnier Corp., effective with the February issue.

Parenting Early Years, with a circulation of 1.65 million, will focus on issues of interest to mothers of infants, toddlers, and preschoolers, while Parenting School Years, with a circulation of 500,000, will focus on kindergarten through elementary school. Together, the two magazines will retain the monthly publication schedule of the original Parenting magazine, as well as its circulation of 2.15 million.

Greg Schumann, vice president and group publisher of The Parenting Group, explained: "Two separate editions of Parenting allow us to provide both sets of readers with more relevant content in each issue, and give our marketing partners more targeted opportunities to reach the moms we serve."

The first issue of Parenting School Years includes highlights like "The Less-Homework Revolution," explaining how parents are pushing back against excessive take-home assignments, and "Get Your Kid to Open Up," with tips for getting secretive kids to talk about their lives. Parenting Early Years has features like "Outsourcing Parenthood," about the pros and cons of nannies and parenting "professionals," and "Tears for Fears," about childhood separation anxiety.

BusinessWeek Launches Redesigned Personal Business Section

This week, BusinessWeek announced the launch of its redesigned "Personal Business Section," in both its print and online properties. The new print section debuts with the Jan. 26/February 2 double issue of the print magazine, with content areas like the "Money Report," a digest of developments that could influence personal finance; "How to Play It," on the investment implications of business news; "Life Management," about retirement, insurance and tax planning; "Investing," and "Inside Wall Street," a column analyzing where specific companies are headed on the big board. The redesigned online counterpart is already available, including videos with experts connected to the "How to Play It" stories, along with videos of BusinessWeek writers and editors responding to questions and comments about the stories.

Art & Antiques Gets New Publisher

Jill Bokor has been appointed publisher of Art & Antiques magazine. In this capacity, she will be responsible for overseeing sales, marketing, events and Web development for the monthly publication. In the course of her career, Bokor spent 15 years at Art + Auction, where she held the titles of both editor and publisher, and also served as publisher of I.D. She also spent two years as group publisher of the design division of Billboard Publications, overseeing publications like Interiors and Architecture.

Time Inc. Promotes 2 in Sales

Justin Osborne has been promoted to East Coast sales manager for Time.com, where he will be responsible for boosting East Coast ad revenue. Also, Ryan Afshar has been promoted to digital sales director; he will continue to lead the company's international sales effort in London.

MPA Announces Magazines 24/7 Digital Conference

The fifth annual "Magazines 24/7" Digital Conference, on the theme "Navigating the New Reality," will be held March 3rd at New York's Marriott Marquis. This year's conference includes keynote speaker Avinash Kaushik, Google's Web analytics evangelist; Domenic Venuto, senior vice president for media and entertainment at Razorfish; and Jeff Berman, executive vice president of MySpace, who will be interviewed onstage by Fortune's Jessi Hempel. It will also feature panel discussions on topics such as "Raising the Digital Bar in a Down Economy," "Are Paid Sites the New Black and Can They Help Keep You Out of the Red?," "Monetizing Your Brand's Authority," and "The Next Big Thing in Mobile for Magazines." The schedule also includes the third annual MPA Digital Awards, recognizing excellence in the digital sphere.