• January 16, 2009

Intuit Inc.'s TurboTax is launching FreeLoader Nation, an integrated marketing and social media campaign that includes a new relationship with MySpace, featuring sponsorship of MySpace Secret Shows.

MySpace Secret Shows boasts nearly 500,000 friends and offers members the ability to attend free performances by their favorite artists in small, intimate venues with artists like The Cure, The Killers, Neil Diamond, Slayer, Franz Ferdinand, and the Yeah Yeah Yeahs performing in cities around the world.

Hosted by Tay Zonday, FreeLoader Nation will include access to free online federal tax preparation with the TurboTax Online Free Edition. To join the FreeLoader Nation and receive notification about upcoming Secret Shows, MySpace members can friend the FreeLoader Nation MySpace profile at www.freeloadernation.com.

TurboTax is also sponsoring free music downloads on MySpace Music and enabling MySpace users to share the songs with their friends. Users have up to seven days to accept a shared music stream and once downloaded, the songs will not expire in playlists. Co-branded TurboTax ads will be promoted throughout the MySpace MyMusic page, the MySpace Personal Music Player, and MySpaceVideo.--Tanya Irwin