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Tips To Gain High-Quality Scores

According to Ron Jones, getting a good quality score requires that you create relevance and continuity for the content throughout your site. He suggests beginning by building lots of ad groups with targeted keywords, about 15 to 20 per ad group.

Matching options, SEO and quality scoring, and testing landing pages are a few topics Jones addresses. "Most people use the default broad match option, and neglect to branch out to try the other matching options," he writes. "Try adding exact match and phrase match keywords to each ad group and choose which one has the best quality score and lower minimum CPC."

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