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White House Director Of New Media

No mention (yet) of a SEO team in the new government's administration, but White House staff for the 44th President of the United States now has a blog. Macon Phillips, the White House's director of new media, wrote the first post, recognizing the Internet as a major communications tool. "Millions of Americans have powered President Obama's journey to the White House, many taking advantage of the Internet to play a role in shaping our country's future," Phillips writes. " is just the beginning of the new administration's efforts to expand and deepen this online engagement."

Phillips calls the White House blog part of an online community and tells us new media will guide communication, transparency and participation for the new administration. Communication will provide insight into the state of the economy, national security and a host of other issues. Transparency will offer a window into the business of government. Participation for all comes by way of the Internet and the important role it will play in keeping an open channel of communication.



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