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A Jury Of Your Peers

Searchers judge a Web site by such criteria as if they can find the information they need, how quickly they can find it, and whether or not all their questions are answered, according to Stoney deGeyter, who uses the analogy of judge and jury to illustrate his point.

You may have done a great job integrating your SEO strategy. Consumers have found your site. But each shopper who abandons products in the shopping cart because she finds it too cumbersome is a juror that may deliberate with others on whether your site is easy to navigate and use. "Any searcher [who] lands on your site via a search result and can't immediately find what they are looking for is a juror passing a verdict on your incompetence as a business," he writes.



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