State Farm Insurance has partnered with AOL's BlackVoices.com to create an autos-focused blog as well as an insurance information site.
Auto industry writer Jeff Fortson will oversee
the State Farm-sponsored blog, offering advice on car-buying, ownership and maintenance.
The new Insurance Center will address a broad range of insurance-related issues pertaining to home, life
and auto insurance. State Farm will power the insurance quote module and provide additional original content on the insurance site.
BlackVoices has an estimated U.S. audience of 694,000, which
is 62% African-American and 60% female.--Mark Walsh