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Mastering Analysis To Identify Trends

Jessica Hullman from Pure Visible, a Google Analytics consultant, provides a tutorial on mastering motion charts that make it possible to perform both "high-level analysis" such as identifying long-term trends, to targeting analysis, which allows you to gauge a specific event.

Hullman guides you through several processes that can help you identify changes in values for keywords as the campaign matures. She also shows you how targeting traffic from a channel can influences the quality of visitors, landing-page optimization affects visitor behavior, and engagement metrics relate to conversion rates. Most importantly, she suggests keeping close tabs on your customer because the profile of those who frequent your site can change at any time.



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