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Much Ado About Yahoo's Ts & Cs

Earlier this month, Yahoo emailed advertisers new Terms and Conditions stating the company may create ads, edit keywords, and/or optimize the accounts of U.S. advertisers not bound by an insertion order.. Now the search engine has posted a blog, "The Truth about Account Optimizations," that explain its decision to auto-optimize sponsored search, writes Matt McGee.

McGee summarizes Yahoo's post, calling it "condescending." He believes Yahoo's justification doesn't address complaints shared by Jerry Nordstrom, who airs his grievances about having an account auto-optimitized on a linked post. (The issue has also been addressed in twoprevious MediaPost Search Insiders.)  McGee points to several issues with Yahoo's new Ts&Cs, and suggests one or two solutions to alleviate the problem.



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