Around the Net
What The Heck Is Search Engine Marketing?
- aimClear, Thursday, February 5, 2009 4:15 PM
If you're going to use the term, you might as well get it correct. So, let's get one thing straight, SEM isn't pay-per-click (PPC), insists Marty Weintraub, who calls himself a "purist."
We've come a long way in the world of SEM/SEO if experts like Weintraub need to use the phrase "in the old days when search engine marketing was nascent," to explain that SEM meant "all things search engine" and later evolved to imply "all things Internet marketing." But Weintraub doesn't agree with the latter definition. So, he puts his foot down, defines SEM and SEO, and says he hopes others also respect the vernacular.
