Mediabrands has tapped Rick Marroquin as managing director to head its new business unit, which targets the Hispanic media and marketing arena. Previously, Marroquin, a 12-year ethnic marketer, was
CMO at Batanga and director of marketing, U.S. Hispanic at McDonalds. The market is a lucrative one: U.S. Hispanic consumers represent a $900 billion purchasing power. Mediabrands is the media holding
company for Initiative, Universal McCann, Magna and the diversified service groups.
