• February 9, 2009

The company says it will eliminate by August milk sourced from cows treated with rBST (recombinant bovine somatotropin), a synthetic hormone also referred to as rBGH, in the production of its Yoplait yogurts.

Although the U.S. Food and Drug Administration (FDA), the U.S. Department of Agriculture (USDA), and the National Institutes of Health remain fully confident in the safety of products made from milk sourced from cows treated with rBST in accordance with current guidelines, Yoplait is taking the initiative to change its dairy sourcing strategy to provide consumers with the option to choose a category-leading yogurt with milk produced by cows not treated with rBST, the company says.--Nina Lentini