- Nielsen Studies Address Connection Between Online Buzz, TV
The Social Graf, Erik Sass - Monday, August 22, 2011
Last week's Social Media Insider Summit in Lake Tahoe saw a seri ...
- buzz-ratings correlation is higher for broadcast
Show Daily, Erik Sass - Saturday, August 20, 2011
Lerner has an interesting graph showing correlation between buzz and actual ...
- predictive insights about online buzz and TV ratings
Show Daily, Erik Sass - Saturday, August 20, 2011
Nielsen found that online buzz tends to correlate with actual ratings mo ...
- blogs and discussion boards dominate online buzz about TV
Show Daily, Erik Sass - Saturday, August 20, 2011
More interesting insights from Nielsen on online buzz and TV shows: discussi ...
- great insights from Nielsen on social media and TV
Show Daily, Erik Sass - Saturday, August 20, 2011
Nina Stratt Lerner from Nielsen presented some great data from Nielsen's resear ...
- DOOHgood Helps African Famine Victims
Digital Outsider, Erik Sass - Friday, August 19, 2011
With its proven ability to deliver brief, compelling messages to consumers ...
- Mag Bag: 'Self' Launches Text-Based Diet Program
MediaDailyNews, Erik Sass - Friday, August 19, 2011
With more and more Americans concerned about their weight, Self magazine ...
- pinups help sell stuff
Show Daily, Erik Sass - Friday, August 19, 2011
funny, and perhaps predictable: the Expedia campaign produced different results for ma ...
- data data data
Show Daily, Erik Sass - Friday, August 19, 2011
"continuous testing" is integral to successful social media campaigns, says Barenblat (roundi ...
- Doin it, and doin it, and doin it well... in social media
Show Daily, Erik Sass - Friday, August 19, 2011
Brands shouldn't just build a fan base for its own sake, accordi ...
- Facebook was the college thing, MySpace was the high school thing
Show Daily, Erik Sass - Friday, August 19, 2011
according to panelist Aly Cohen. Panelist Russell Aaron says he converted ...
- under-25s social media stats
Show Daily, Erik Sass - Friday, August 19, 2011
Young adults log in to Facebook on 18 out of every ...
- 35,000 hours of media behavior
Show Daily, Erik Sass - Friday, August 19, 2011
that's a lot of media behavior -- the amount measured by Micha ...
- friends of fans multiplier is big
Show Daily, Erik Sass - Friday, August 19, 2011
Starbucks reached 3% of the Internet population through Facebook in May counti ...
- 27% of Facebook time is on newsfeed
Show Daily, Erik Sass - Friday, August 19, 2011
Brand fan pages on Facebook don't get as much attention/engagement as the Facebo ...
- 18% of all time online is spent on social media, 32% among young'uns
Show Daily, Erik Sass - Friday, August 19, 2011
18% of all time online is spent on social media, and t ...
- Marty Weintraub has a new book
Show Daily, Erik Sass - Friday, August 19, 2011
"Killer Facebook Ads" from Wiley, I'm looking forward to reading it! ...
- Luckyyyyy
Show Daily, Erik Sass - Friday, August 19, 2011
Dave Berkowitz gets an awesome custom bag courtesy of Rickshaw Bags... to quo ...
- put a face on it
Show Daily, Erik Sass - Friday, August 19, 2011
interesting insight from the BOLT Rickshaw Bags presentation: people click on offe ...
- "social is not a channel"
Show Daily, Erik Sass - Friday, August 19, 2011
More words of wisdom from Jon Bond: "Everyone is on social medi ...
- "don't bet on lightning"
Show Daily, Erik Sass - Friday, August 19, 2011
Less than 1% of videos on YouTube get 1 million views, not ...
- the currency of social media
Show Daily, Erik Sass - Friday, August 19, 2011
A spot on observation from Friday morning at the Social Media Insid ...
- rhyming marketing wisdom
Show Daily, Erik Sass - Friday, August 19, 2011
"The holy grail is buzz at scale," says Jon Bond of B ...
- WOM trumps paid advertising
Show Daily, Erik Sass - Friday, August 19, 2011
Jon Bond, CEO of Big Fuel, just cited some dramatic data fr ...
- Fighting Flash Mobs Ain't Rocket Science (It's Surveillance!)
The Social Graf, Erik Sass - Friday, August 19, 2011
Sometimes there's a big public "controversy" which is really a non-issue, a ...
- half of mobile click-throughs are mistakes
Raw, Erik Sass - Thursday, August 18, 2011
47% of mobile banner ad clicks are mistakes, according to some da ...
- an example of analytic connections
Show Daily, Erik Sass - Thursday, August 18, 2011
Warren just threw out an example of how marketers might employ Ado ...
- engagement measures aren't ROI
Show Daily, Erik Sass - Thursday, August 18, 2011
Chad Warren of Adobe Omniture just made the very sensible point th ...
- measure MORE?
Show Daily, Erik Sass - Thursday, August 18, 2011
"You can measure a lot more than you probably think," in t ...
- Facebook best practice guide
Show Daily, Erik Sass - Thursday, August 18, 2011
Adobe has also produced a Facebook best practices guide -- in collaborati ...