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Doin it, and doin it, and doin it well... in social media

Brands shouldn't just build a fan base for its own sake, according to Kevin Barenblat, the co-founder and CEO of Context Optional here at the Social Media Insider Summit... but once they start building, scale is key to success.
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About the Author

Erik Sass is editor of Publishers Daily. You can reach Erik at eriksass@gmail.com.

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