• by Erik Sass , Staff Writer @eriksass1, August 19, 2011

funny, and perhaps predictable: the Expedia campaign produced different results for male and female visitors with ad creative centered on an alluring brunette in an old-fashioned two-piece that wouldn't be out of place on the side of a WWII bomber.  More than twice as many men as women clicked on the image, but the women who did click were more likely to actually proceed to a transaction.  I'm guessing some of the guys were just ogling those dynamite gams.