- Radio Results Best in a Decade
Research Brief, Jack Loechner - Wednesday, June 2, 2010
Reflecting growing signs that the U.S. economy is back, radio delivers i ...
- Marketers And Consumer Expectations Can Align
Research Brief, Jack Loechner - Tuesday, June 1, 2010
A recent study Epsilon revealed that a large majority of recent purchase ...
- Public Venue Video Attracts Viewers, Makes Sales
Research Brief, Jack Loechner - Monday, May 31, 2010
According to a new Arbitron study, more than 70% of the U. ...
- Celebrity Scandals Have Low Brand Impact
Research Brief, Jack Loechner - Friday, May 28, 2010
According to the findings of a new Adweek Media/Harris Poll of 2,1 ...
- Small Business To Increase Traditional and Online Marketing
Research Brief, Jack Loechner - Thursday, May 27, 2010
According to the FedEx Office third annual Signs of the Times nation ...
- App Ads Precipitate Sales
Research Brief, Jack Loechner - Wednesday, May 26, 2010
A recent study from mobile audience media company JiWire revealed that, ...
- Measurement A Must To Improve Performance
Research Brief, Jack Loechner - Tuesday, May 25, 2010
According to the results of the 2010 Omniture Online Analytics Benchmark Surv ...
- Search And Banners Lead Online Ad Spend Forecast
Research Brief, Jack Loechner - Monday, May 24, 2010
According to a recent eMarketer revised forecast of Internet ad spending, ...
- Social Addiction
Research Brief, Jack Loechner - Friday, May 21, 2010
According to the latest Retrevo Gadgetology study asking social media users su ...
- About Mothers, Not Mother's Day
Research Brief, Jack Loechner - Thursday, May 20, 2010
Following the metrics of mother's day, this Pew Research Center report she ...
- Brand Loyalty Suffers During Recession
Research Brief, Jack Loechner - Wednesday, May 19, 2010
According to the recent results of a comScore study on brand loyal ...
- Forces Shaping World
Research Brief, Jack Loechner - Tuesday, May 18, 2010
According to the McKinsey sixth annual survey asking executives about the forc ...
- Searching Pays Off More
Research Brief, Jack Loechner - Monday, May 17, 2010
According to Internet Retailer's recent search engine marketing survey of 102 web-on ...
- Predominant Language and Birth Location Segments Hispanic Community Shopping
Research Brief, Jack Loechner - Friday, May 14, 2010
According to an analysis of the BIGresearch® Simultaneous Media Usage Survey, t ...
- Your Ayes Tell Me Yes, Yes, But... The PR and Marketing Clash
Research Brief, Jack Loechner - Thursday, May 13, 2010
A Vocus "Snapshot of Integrated Communications" summary from March 10, 2010 ...
- Value Leads Store Brand Growth; Promotion Aids Brand Products
Research Brief, Jack Loechner - Wednesday, May 12, 2010
According to a Nielsen study among 21 European and North American countrie ...
- Marketing Tactics Plague the Travel Industry
Research Brief, Jack Loechner - Tuesday, May 11, 2010
According to a new report, "Connected Marketing for Travel Providers," from StrongMa ...
- 234 Million Americans Making Negligible Changes in Mobile Phone Industry
Research Brief, Jack Loechner - Monday, May 10, 2010
According to the comScore MobiLens service, reporting key trends in the U. ...
- Location, Location, Location
Research Brief, Jack Loechner - Friday, May 7, 2010
A new report, "Improving Ad Performance Online," by the Online Publishers Associati ...
- Online Video Ad Spending Delivering More Value to Agencies
Research Brief, Jack Loechner - Thursday, May 6, 2010
According to the BrightRoll survey of executives and media buyers at advertisi ...
- ... Yet Without Information, We Are Nothing
Research Brief, Jack Loechner - Wednesday, May 5, 2010
A new study, conducted by the International Center for Media & t ...
- Inbound Marketing Channels Deliver
Research Brief, Jack Loechner - Tuesday, May 4, 2010
According to the "State of Inbound Marketing Report" from Hubspot, as report ...
- Save Money. Live Better. Just Do It!
Research Brief, Jack Loechner - Monday, May 3, 2010
Normally, this column reports facts, figures and forecasts from published research fr ...
- Cars and Politics Kept Internet Active in March
Research Brief, Jack Loechner - Friday, April 30, 2010
The comScore monthly analysis of U.S. Web activity for March 2010 repor ...
- Increased Revenue and Investment in E-Commerce Expected by Retailers
Research Brief, Jack Loechner - Thursday, April 29, 2010
According to the e-tailing group 9th Annual Merchant Survey, given the e-commer ...
- Quantifiable Lift With The Addition of Social Media to Advertising
Research Brief, Jack Loechner - Wednesday, April 28, 2010
A recent joint study from Nielsen and Facebook, titled "Advertising Effectiveness: Understandi ...
- Self-Sufficient Marketers a Challenge to Agencies
Research Brief, Jack Loechner - Tuesday, April 27, 2010
According to the Chief Marketing Officer (CMO) Council's latest State of Marketi ...
- Are You Listening When It's Loud?
Research Brief, Jack Loechner - Monday, April 26, 2010
According to the findings of an Adweek Media/Harris Poll of 2,194 U. ...
- Digital Potpouri
Research Brief, Jack Loechner - Friday, April 23, 2010
The new national survey from Arbitron and Edison Research, The Infinite Di ...
- Mobile Marketing Emerges With Couponing
Research Brief, Jack Loechner - Thursday, April 22, 2010
According to the Executive Summary of the recent Mobile Marketing report fr ...