- Journalism Is Suffering in Minds of Broadcast Execs
Research Brief, Jack Loechner - Wednesday, April 21, 2010
According to a new survey by the Pew Research Center's Project f ...
- Cinema Hypes Brands
Research Brief, Jack Loechner - Tuesday, April 20, 2010
According to the findings from the "NewMediaMetrics 360 Cross Platform Study" ...
- A Bird In The Hand
Research Brief, Jack Loechner - Monday, April 19, 2010
According to a new Bankrate.com poll by Princeton Survey Research Associates Internationa ...
- Radio Leads Way For Bounce in Ad Forecast
Research Brief, Jack Loechner - Friday, April 16, 2010
According to analysts at Barclays Capital, ad forecasts for most media ha ...
- Multi-Generational Family Households Make a Comeback
Research Brief, Jack Loechner - Thursday, April 15, 2010
According to a report based on the Pew Research Center's public opini ...
- Store Brands Gain Strong Toehold in Consumer Goods Market
Research Brief, Jack Loechner - Wednesday, April 14, 2010
Findings from a study conducted by Ipsos Marketing, Consumer Goods, show tha ...
- Room For More Ads on Online TV
Research Brief, Jack Loechner - Tuesday, April 13, 2010
According to a recent comScore study or U.S. Online TV viewership, wh ...
- Magazine Ad Data Shows Growth
Research Brief, Jack Loechner - Monday, April 12, 2010
According to Publishers Information Bureau (PIB) in the first quarter of 201 ...
- More TV On The Internet and More Broadband Serving
Research Brief, Jack Loechner - Friday, April 9, 2010
New consumer research from Leichtman Research Group found that 24% of a ...
- People Turn-Offs in Brand Advertising
Research Brief, Jack Loechner - Thursday, April 8, 2010
35% of Americans say that they have chosen not to purchase ...
- Behaviorally Targeted Ads Yield Twice The Revenue and Twice the Converts
Research Brief, Jack Loechner - Wednesday, April 7, 2010
According to The Network Advertising Initiative (NAI), behaviorally-targeted advertising in 2009 secur ...
- Brand Info Online Attracts Consumers to Act
Research Brief, Jack Loechner - Tuesday, April 6, 2010
According to the second year of an Opinion Research Corporation consumer preferen ...
- Gift Cards Down in '09, But Turning at Year End
Research Brief, Jack Loechner - Monday, April 5, 2010
According to new data from Javelin Strategy Research, in the past f ...
- Radio Poised for Slow, Steady Growth
Research Brief, Jack Loechner - Friday, April 2, 2010
According to the BIA/Kelsey Investing In Radio Market Report, 2009 closed wi ...
- Credit Card Users Up, Credit Card Debt Down
Research Brief, Jack Loechner - Thursday, April 1, 2010
The U.S. Census Bureau reports that there were 159 million credit ca ...
- Small Businesses Search For Leads With Website Video
Research Brief, Jack Loechner - Wednesday, March 31, 2010
According to the latest quarterly report from WebVisible, the average small busine ...
- Display Ads Viewed Longer on Digital Magazines
Research Brief, Jack Loechner - Tuesday, March 30, 2010
According to a new survey called "The Case of Advertising in Interacti ...
- Easter Spending Up; Food Tops Gifting
Research Brief, Jack Loechner - Monday, March 29, 2010
According to the NRF 2010 Easter Consumer Intentions and Actions Survey, East ...
- Video Dominates Rich Media Tactics for Online and Direct Marketing Professionals
Research Brief, Jack Loechner - Friday, March 26, 2010
According to the Unica State of Marketing 2010 study, video is t ...
- GenX and Millennials Driving Recovery
Research Brief, Jack Loechner - Thursday, March 25, 2010
According to a new report from PricewaterhouseCoopers and Retail Forward, entitled T ...
- Forceful, Soothing or Persuasive Voice: Which to Pick For Ad?
Research Brief, Jack Loechner - Wednesday, March 24, 2010
According to a new Adweek Media/ Harris Poll by Harris Interactive, 4 ...
- Half of U.S. Advertisers Missing Trillion Dollar Hispanic Market
Research Brief, Jack Loechner - Tuesday, March 23, 2010
According to a new Hispanic marketing trends survey, commissioned by the Hispan ...
- Big Screens Drive Movie-Goer Growth, But Cable and Online Encroaching
Research Brief, Jack Loechner - Monday, March 22, 2010
According to a new consumer survey conducted by Market Force Information, near ...
- Teens Confident and Motivated Seeking Jobs
Research Brief, Jack Loechner - Friday, March 19, 2010
A recent Junior Achievement survey, "Kids and Careers," found striking differences ...
- Generational Mix Reveals Shopping Similarities and Differences
Research Brief, Jack Loechner - Thursday, March 18, 2010
While The Research Brief has been looking at Boomers and Millenials ...
- The New News Landscape Is Omnipresent
Research Brief, Jack Loechner - Wednesday, March 17, 2010
A new survey by the Pew Internet & American Life Project aim ...
- Targeting, Video and Social Networking Keys For Small Business Promotion in 2010
Research Brief, Jack Loechner - Tuesday, March 16, 2010
According to according to The "2010 Email Marketing Trends Study" by GetRespons ...
- Social Networking Sites Attracting Mobile Browsers
Research Brief, Jack Loechner - Monday, March 15, 2010
According to the latest comScore report, 30.8% of smartphone users accessed soci ...
- Your Life Could Be An Open Book
Research Brief, Jack Loechner - Friday, March 12, 2010
According to a report that summarizes Online Reputation Research, commissioned by Microsof ...
- Public Hotspots Increase for On-The-Go Users
Research Brief, Jack Loechner - Thursday, March 11, 2010
This Insights report provides a snapshot of usage trends and audience da ...