- Car Ads Braking
Research Brief, Jack Loechner - Friday, July 29, 2011
According to an Insights Brief from Jon Swallen, SVP Research, Kantar Medi ...
- Marketing Expectations in 2011
Research Brief, Jack Loechner - Thursday, July 28, 2011
According to the CMO Council's Marketing Outlook 2011 study, as marketing budge ...
- Not Quite Ready For Prime Time
Research Brief, Jack Loechner - Wednesday, July 27, 2011
According to a new Accenture survey, 91% of senior executives of med ...
- Internet Yellow Pages Thrives on Reputation
Research Brief, Jack Loechner - Tuesday, July 26, 2011
According to The State of Local Search study by comScore, new da ...
- Global Advertising Back To The Future
Research Brief, Jack Loechner - Monday, July 25, 2011
According to ZenithOptimedia, global ad expenditure will grow by 4.1% in 201 ...
- Print Pervasive and Persuasive, But Digital Overtaking
Research Brief, Jack Loechner - Friday, July 22, 2011
According to new research from Nielsen, reported by Todd Hale, SVP Consum ...
- Shopper Decision Priorities Vary By Product Category and Gender
Research Brief, Jack Loechner - Thursday, July 21, 2011
According to the 2011 edition of The NPD Group Brand Landscape Repor ...
- The Economics of Cohabitation
Research Brief, Jack Loechner - Wednesday, July 20, 2011
According to June 2011 data from the Pew Research Center, cohabitation ...
- In-Person Or Virtual Event?
Research Brief, Jack Loechner - Tuesday, July 19, 2011
The Professional Convention Management Association, UBM Studios, and the Virtual Edge Institu ...
- What Radio Consumers Are Reading
Research Brief, Jack Loechner - Monday, July 18, 2011
RBR-TVBR, in conjunction with the database at BIGresearch, explores the confluence ...
- YouTube Still Streamers Paradise
Research Brief, Jack Loechner - Friday, July 15, 2011
According to Nielsen, video streaming is on the rise again in M ...
- Targeting eReaders
Research Brief, Jack Loechner - Thursday, July 14, 2011
Tablet owners are 66% more likely than the average U.S. adult ...
- Smartphone Is The Alter Ego
Research Brief, Jack Loechner - Wednesday, July 13, 2011
According to a June 2011 report from ExactTarget, data from "Mobile Dependen ...
- Email Delivery Up, Open Down
Research Brief, Jack Loechner - Tuesday, July 12, 2011
According to the Harte-Hanks Postfuture Index 2009-2010, email open rates declined ...
- Cars Driving Ads
Research Brief, Jack Loechner - Monday, July 11, 2011
According to Borrell Associates report, with research into automotive ad-spending, the Nation ...
- More Is Better, For Some
Research Brief, Jack Loechner - Friday, July 8, 2011
According to a recent study by Kantar Video and Synaptic Digital, m ...
- Parenting By Phone
Research Brief, Jack Loechner - Thursday, July 7, 2011
According to the Retrevo Gadgetology Report, an ongoing study of people ...
- Worldwide Women Are Achievers, Stressed, and Empowered
Research Brief, Jack Loechner - Wednesday, July 6, 2011
According to the Nielsen Women of Tomorrow Study, spanning 21 developed a ...
- Local Radio and TV Are Significant Contributors To The Gross National Product
Research Brief, Jack Loechner - Tuesday, July 5, 2011
Local television and radio broadcasting contributes 7% of the nation's Gross Domest ...
- Facebook Popular For Retail Promotions
Research Brief, Jack Loechner - Monday, July 4, 2011
According to the Compete quarterly Online Shopper Intelligence Study, online consumers a ...
- Yellow Pages Still Local Search Preference
Research Brief, Jack Loechner - Friday, July 1, 2011
According to the "Local Media Tracking Study," conducted by Burke on beha ...