- Tablets Capturing Newspaper Viewers
Research Brief, Jack Loechner - Friday, November 16, 2012
According to a recent comScore study, from its TabLens service, nearly ...
- National Brands Do Local Digital Marketing
Research Brief, Jack Loechner - Thursday, November 15, 2012
According to the findings of the "National Brand Use of Digital ...
- A View of Clicks And Conversions
Research Brief, Jack Loechner - Wednesday, November 14, 2012
According to an extensive study of the economics of the Google AdWor ...
- Attracting New Agency Business
Research Brief, Jack Loechner - Tuesday, November 13, 2012
According to a new survey by RSW/US, about 8 in 10 agenci ...
- UK Ad Spend Up With Cinema Leading The Way
Research Brief, Jack Loechner - Monday, November 12, 2012
According to data from the the AA/Warc Expenditure Report, UK advertising post ...
- Consumers' And Marketers' Response To Digital And Traditional Advertising
Research Brief, Jack Loechner - Friday, November 9, 2012
New research from Adobe Systems Incorporated, The State of Online Advertising, expos ...
- Holiday Sellers On Facebook Optimistic
Research Brief, Jack Loechner - Thursday, November 8, 2012
According to a study entitled F-Commerce Facts by Payvment, Facebook sellers a ...
- Frugal Gen-Xers Positive On Economy
Research Brief, Jack Loechner - Wednesday, November 7, 2012
According to SymphonyIRI's Q3 2012 MarketPulse study, Generation X generally has ...
- The American Reader
Research Brief, Jack Loechner - Tuesday, November 6, 2012
According to the Pew Research Center's Internet & American Life Project, mo ...
- Help Wanted: To Enhance Digital Ad Selling
Research Brief, Jack Loechner - Monday, November 5, 2012
According to the "Ad Sales Executive" survey recently released by PaperG, evaluati ...
- Web Ad Revenues At $17 B in First Half Set Record
Research Brief, Jack Loechner - Friday, November 2, 2012
According to the IAB Internet Advertising Revenue Report by the Interactive Advertisi ...
- Mobile Relationship Marketing
Research Brief, Jack Loechner - Thursday, November 1, 2012
According to an inclusive report by the CMO Council to consider t ...
- Teeny Weeny Pocket Ads
Research Brief, Jack Loechner - Wednesday, October 31, 2012
According to a new Ipsos poll conducted for MOO.com (custom card printer ...
- Almost 2/3 of Mobile Device Owners Are Reading Digital News
Research Brief, Jack Loechner - Tuesday, October 30, 2012
According to a detailed survey of news use on mobile devices ...
- FOMO: Fear of Missing Out
Research Brief, Jack Loechner - Monday, October 29, 2012
According to new findings from the 2012 Connecting and Communicating Online: Sta ...
- Timing and Time Zone Segmentation Optimizes Retail EMailing
Research Brief, Jack Loechner - Friday, October 26, 2012
According to GetResponse findings released in October 2012, opt-in newsletters and emai ...
- Paid Search Trends
Research Brief, Jack Loechner - Thursday, October 25, 2012
According to a new study by Kenshoo, "Global Search Advertising Trends," pa ...
- Advertisers Vent On Agencies
Research Brief, Jack Loechner - Wednesday, October 24, 2012
A new online survey among 1,900 business leaders in marketing, media, a ...
- Web Presence Key Digital Spend For SMBs
Research Brief, Jack Loechner - Tuesday, October 23, 2012
According to a new Borrell report on what SMBs spend on digit ...
- Holiday Spending Up; Online Research Significant
Research Brief, Jack Loechner - Monday, October 22, 2012
According to the PriceGrabber first winter holiday shopping survey, 50% of consume ...
- Messaging Moviegoers
Research Brief, Jack Loechner - Friday, October 19, 2012
According to a new study by the Ipsos Motion Picture Group, moviegoe ...
- Retail And CPG in 2013
Research Brief, Jack Loechner - Thursday, October 18, 2012
The Retailing Today annual Insights issue, in conjunction with Chain Store A ...
- Tech Savvy Multicultural Customers Force New Media Platforms
Research Brief, Jack Loechner - Wednesday, October 17, 2012
According to an ANA (Association of National Advertisers) member survey, 87% ...
- Apple Moves Up But Samsung Holds Mobile User Lead
Research Brief, Jack Loechner - Tuesday, October 16, 2012
According to comScore, for the three-month average period ending in August, 2 ...
- Code Buster For Selected Socials
Research Brief, Jack Loechner - Monday, October 15, 2012
According to a new study from Compendium about social sharing practices, the ...
- Rich Media Communicating More Effective
Research Brief, Jack Loechner - Friday, October 12, 2012
According to Celtra's Quarterly Mobile Rich Media Monitor, summarized in part ...
- 30-60 Sec Video Ads Tops Engagement; 1-2 Minutes Tops Viewing
Research Brief, Jack Loechner - Thursday, October 11, 2012
According to a recent Jun Group study, the vast majority of today ...
- Social Media Marketing Trends and Frustrations
Research Brief, Jack Loechner - Wednesday, October 10, 2012
According to the Chief Marketer 2012 Social Marketing Study, polling active marketi ...
- Global Ad Spending Strengthening
Research Brief, Jack Loechner - Tuesday, October 9, 2012
According to the most recent ZenithOptimedia ad expenditure forecast, Global expenditure wi ...
- Like It or Leave It
Research Brief, Jack Loechner - Monday, October 8, 2012
According to a recent study by Lab42, 87% of Facebook users s ...