- Booming Boomers
Research Brief, Jack Loechner - Tuesday, August 21, 2012
A new report by Nielsen, the "Most Valuable Generation," in collaboration wi ...
- Mobile Barcode Scanning Explodes
Research Brief, Jack Loechner - Monday, August 20, 2012
According to a new study by Scanbuy summarized by Marketing Charts, a ...
- Hot Mobile Shopping Apps
Research Brief, Jack Loechner - Friday, August 17, 2012
According to a new Nielsen study, as smartphones became the majority ...
- Share And Share, But Not Alike
Research Brief, Jack Loechner - Thursday, August 16, 2012
According to the e-tailing group and MyBuys, in a joint online surve ...
- 54% Never Viewed; 35% of Viewers Never Engaged Mobile Advertising
Research Brief, Jack Loechner - Wednesday, August 15, 2012
According to the 2012 Mobile Advertising Survey by Hipcricket, young (ages 25-3 ...
- Tableteers
Research Brief, Jack Loechner - Tuesday, August 14, 2012
Demographic analysis of tablet audiences by platform revealed distinct differences across iPa ...
- A Laptop, Fridge and Big TV Are Necessities For College Freshmen
Research Brief, Jack Loechner - Monday, August 13, 2012
According to a new study by Newegg, conducted by Wakefield Research, studen ...
- Suit Up For School
Research Brief, Jack Loechner - Friday, August 10, 2012
According to the NPD Group annual back-to-school study of consumers' purchasing intentio ...
- Social Network Ads Should Be For Brand Linkage
Research Brief, Jack Loechner - Thursday, August 9, 2012
According to a new study conducted by The Incyte Group, consumers wa ...
- Streaming To TV Gaining Ground
Research Brief, Jack Loechner - Wednesday, August 8, 2012
According to a recent Nielsen study, Americans spend 35 hours each we ...
- Fear Of Missing Out Drives Social Media Use
Research Brief, Jack Loechner - Tuesday, August 7, 2012
According to the State of Social Media study, recently released by Harr ...
- Here's The Deal On Deals
Research Brief, Jack Loechner - Monday, August 6, 2012
According to a new study from Chadwick Martin Bailey and Constant Conta ...
- Ad Spending On The Rise Globally
Research Brief, Jack Loechner - Friday, August 3, 2012
According to Nielsen's quarterly Global AdView Pulse report, spending on advertising ...
- TV, Or Not TV
Research Brief, Jack Loechner - Thursday, August 2, 2012
Tech savvy consumers represent a rapidly growing segment of the population w ...
- The Millennials In The Adult World
Research Brief, Jack Loechner - Wednesday, August 1, 2012
According to a SymphonyIRI report released in June 2012, the Millennial Generati ...
- Channel Integration Supported For Seamless Interaction
Research Brief, Jack Loechner - Tuesday, July 31, 2012
According to a new report, titled "Digital Shopper Relevancy" by Capgemini shoppe ...
- The Farmers And The Cowmen Should Be Friends...
Research Brief, Jack Loechner - Monday, July 30, 2012
According to the IBM new survey of the marketing industry, chief marketi ...
- Store Brands Challenge National Brand Quality, Selection, And Price
Research Brief, Jack Loechner - Friday, July 27, 2012
According to a new study from Accenture, 64% of shoppers surveyed admitt ...
- Restaurants And Babies Top Local Search and Growth Categories
Research Brief, Jack Loechner - Thursday, July 26, 2012
According to a new Insights Report, based on data from 563 milli ...
- Teens Viewpoint on Digital Lives
Research Brief, Jack Loechner - Wednesday, July 25, 2012
Nine out of ten 13- to 17-year-olds have used some form ...
- Even Upper Income Daily Spending Down
Research Brief, Jack Loechner - Tuesday, July 24, 2012
According to a new Gallup Poll, U.S. consumers reported spending $70 p ...
- Direct Mail Hanging In
Research Brief, Jack Loechner - Monday, July 23, 2012
According to the Direct Marketing Association in the recently released 2012 Respon ...
- The Impact of Pinterest
Research Brief, Jack Loechner - Friday, July 20, 2012
According to new research from Compete's Online Shopper Intelligence Survey, Pinterest ...
- Mobile Shopping Growing Exponentially
Research Brief, Jack Loechner - Thursday, July 19, 2012
Recent research, conducted by Deloitte Consulting LLP, shows that there may ...
- Where Bookworms Go For Sustenance
Research Brief, Jack Loechner - Wednesday, July 18, 2012
As part of the exploration of the new ecosystem of books, accordi ...
- Match Campaigns With Best Days, Channels, Email and Social Consumer Patterns
Research Brief, Jack Loechner - Tuesday, July 17, 2012
According to Yesmail Interactive, many social media and email campaigns do n ...
- Email Marketing Vendors Gaining Sophistication
Research Brief, Jack Loechner - Monday, July 16, 2012
Forrester's 37-criteria evaluation of email marketing vendors, in The Forrester Wave, identifi ...
- B2B Sales Pros Not Satisfied With Content in Campaigns
Research Brief, Jack Loechner - Friday, July 13, 2012
According to a survey from Corporate Visions, 80% of B2B marketing a ...
- Leveraging Social Platforms
Research Brief, Jack Loechner - Thursday, July 12, 2012
According to Burst Media, with 2012 social media spending at an estimat ...
- Some Do Most Browsing Only on Cell Phone
Research Brief, Jack Loechner - Wednesday, July 11, 2012
According to Pew Research, 17% of cell phone owners do most ...