JANEL (LANDIS) LARAVIE


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  • The New Paid Search Ads On The Block
    In previous posts, I have highlighted ad extensions and enhancements Google has ...
  • Personalization, Privacy & The Creep Index
    Earlier this week, Google emailed thank-you cards out to advertisers. Each contained ...
  • The Google Grinch That Could Steal Christmas
    Last week, Gord Hotchkiss wrote about the interesting testing Google is conducting ...
  • It's About Who You Know
    As we enter the holiday shopping season, search marketers are anxiously planning ...
  • Search Alliance Speculation
    Industry publications are buzzing about the imminent Search Alliance and the impact ...
  • Your Born Identity
    Two weeks ago, I read a provocative statement made by Google CEO ...
  • More On Ad Enhancements
    In my last Search Insider, I wrote about the numerous ad enhancements ...
  • Can Organic Cannibalization Actually Be A Good Thing?
    The new look and feel of Google's search results pages has received ...
  • Search Trends: What's Hot & What's Not?
    Hot search trends can be fun to watch. As one would guess, ...
  • A Simpler Google Contrasts With Yahoo's Strategy
    For years, I have wondered why Yahoo continued to clutter its homepage ...
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  • What's Thought Got To Do With It?
    The search industry is populated with thinkers and talkers. The thinkers are ...
  • Should You Worry About Search Query Declines?
    ComScore just released its February U.S search engine rankings, which show a ...
  • Google Search On -- IT'S GOOD!
    Five days after the world premiere of a Google commercial during the ...
  • Great Search Expectations
    With my first column of 2010 I would like to address expectations ...
  • Last Week in Park City...
    Last week I had the pleasure of spending quality time with several ...
  • Rebranding Myself
    This past Saturday, I married the love of my life. Now begins ...
  • The Next Big Thing
    Geographic targeting has long been employed by search marketers and has even ...
  • Tagged: How I Got Into Search
    I believe that what makes good search people good has to do ...
  • Microsoft & Yahoo At It Again
    At the time I am actually writing this column, there is no ...
  • The Latest On Bing
    Although industry reports are claiming great gains in market share for Bing, ...
  • How's Your Backend Looking?
    While optimists are hoping for economic recovery to begin soon, advertisers across ...
  • What's New In Search?
    There is so much going on recently in the search space, I ...
  • DRTV & SEM Together: Oh, What A Beautiful Thing!
    Coming from an agency that specializes in both direct response television and ...
  • Enough Is Enough Already
    So my last column sparked a ton of feedback in the form ...
  • When is Enough, Enough?
    It is difficult to position what I want to write about this ...
  • New Year -- New Need for Resolution
    On Jan. 5, Yahoo notified advertisers of a change in its Terms ...
  • The Ultimate Google Killer
    A while back, fellow Search Insider Aaron Goldman wrote a series on ...
  • How Cool Was SIS?
    I am in a shuttle full of conference attendees on the way ...
  • Search Insider Summit Day 1
    The theme throughout the sessions today really seemed to focus around attribution ...