Jennifer Berger

Articles by Jennifer All articles by Jennifer

• Minding Their Business in Media Magazine on 02/27/2007
  

  Women in need of beauty advice can find plenty of magazines on the subject. But females seeking to up their business savvy have had limited options - until now.

• Marketing Monopoly in Media Magazine on 02/27/2007
  

  Board games are back, with new features for old favorites: branded tie-ins.

• Real Women, Real Control in Media Magazine on 02/27/2007
  

  As millions watched the Oscars to see who took home gold, thousands tuned in to find out whether their commercial was chosen to represent Dove's newest line: the Dove Cream Oil Body Wash Collection.

• Weighty Matters in OMMA Magazine on 02/22/2007
  

  New Year's may have passed, but diet sites continue to keep weight-loss resolutions front and center. So how are these URLs taking advantage of the masses' weighty concerns while creating marketing opportunities?

• Calling All Consumers in Media Magazine on 11/28/2006
  

  Did you know that women couldn't stand while riding San Francisco's cable cars until the 1960s?

• Consumers' Secrets Revealed in Media Magazine on 09/22/2006
  

  Ever longed to share your secrets with the world? Wish you could shout from the rooftops about your cheating ex? Welcome to the world of consumer-generated media, where you can be part of the show and hawk products simultaneously.

• Game On in OMMA Magazine on 08/24/2006
  

• Bridal Dish in Media Magazine on 08/23/2006
  

• Food for Thought in Media Magazine on 08/23/2006
  

• That's Wife in Media Magazine on 07/20/2006
  

  While men are typically forced to wait outside dressing rooms as women try on countless pieces of clothing, women face a similar experience when accompanying men into tech stores. Stores like Best Buy have taken steps to address the disparity.

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