• by Jennifer Berger , February 27, 2007

Women in need of beauty advice can find plenty of magazines on the subject. But females seeking to up their business savvy have had limited options - until now.

Enter new glossy Shattered. Julie Ros, a financial journalist, launched the title, having previously founded London-based Profit and Loss. Her latest was inspired by seeing yet "another business magazine [with] a man in a suit [and] a car ... on the cover. I started asking, 'What's out there for business women?' and couldn't think of anything."

Shattered, which rolled out last summer and maintains a circulation of 75,000, "looks at women who are making it in the field," she added, targeting executive-level women running businesses.

And though Shattered's demographic is primarily 40-to-60-year-old females, the magazine is finding an audience with both sexes. "Twelve percent of our initial subscribers are men," states Ros, pointing out that "men don't get to read about what women in [the business] field are doing." So much for minding their own business.