- Nielsen Congratulates Comscore
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move by Nielsen CEO Karthik Rao via LinkedIn comes nearly ...
- Nielsen Begins Measuring Lyft Lift
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
Specifically, Nielsen will measure both audience estimates and sales lift for t ...
- Mediassociates Names Jeff Larson CEO
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
He succeeds Founder Scott Brunjes, who remains chairman of the Sandy Hoo ...
- OOH Media Rep Billups Adds Carbon Impact Data, Offsets Too
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The deal, which utilizes Cedara's carbon analytics, ultimately will provide a "carb ...
- PMG Goes Solo, Wins Stove Brand's Media AOR
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
"PMG's data-driven approach and track record of success with digitally native bran ...
- Gale Named Media/Creative AOR For Fogo de Chao
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The Stagwell unit will handle all media and creative for the Brazili ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- 3.know: Shelly On Darwin AI, Kate Middleton, And The Gloaming
Media 3.0, Joe Mandese - Monday, March 18, 2024
Much has transpired since we last checked in with Shelly Palmer, a ...
- Why Neuro Is The Future Of Programmatic
Planning & Buying Insider, Joe Mandese - Monday, March 18, 2024
In a first, Reset Digital has agreed to provide its proprietary neuro-programmat ...
- Making A Lower Case
Red, White & Blog, Joe Mandese - Monday, March 18, 2024
Because d is for democracy. ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- Mediassociates Lands Big Account, Tall One Too
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
The Sandy Hook, CT-based media shop has been named the planning, buyi ...
- MRC Taps SiriusXM/Pandora's Bolcar To Direct Measurement Audit Ops
MediaDailyNews, Joe Mandese - Tuesday, March 12, 2024
Bolcar, who was a senior manager at SiriusXM/Pandora, previously worked in med ...
- Horizon Taps Canadian Media Vet Jenkyn As President Of Great White North Ops
MediaDailyNews, Joe Mandese - Wednesday, March 13, 2024
He succeeds Kevin Kivi, an Australian native who earlier this year announc ...
- Kassan Out At MediaLink, Legal Actions Filed
MediaDailyNews, Joe Mandese - Wednesday, March 13, 2024
The news is the latest in a series of high-profile developments involvi ...
- National Linear TV Ad Market Fell 7% In Q4 2023
MediaDailyNews, Joe Mandese - Monday, March 11, 2024
"[It] represented a microcosm of the U.S. national linear TV landscape," observ ...
- OOH Ad Demand Surges, Especially Among National Advertisers
MediaDailyNews, Joe Mandese - Monday, March 11, 2024
Among OOH formats, live events, cinema, and street furniture experienced the highe ...
- Horizon Next Lands SharkNinja
MediaDailyNews, Joe Mandese - Thursday, March 7, 2024
The assignment, which covers the U.S. and Canada, includes media services supporti ...
- Kinesso Begins Auditing Clients For Tech Risk, Starts With Cookie Deprecation
MediaDailyNews, Joe Mandese - Friday, March 8, 2024
Dubbed the "Emerging Tech Assessment," the solution models how media currently perfor ...
- Dentsu Reorganized Data Ops, Taps Merkle's Zelcer As Chief Data & Tech Offficer
MediaDailyNews, Joe Mandese - Thursday, March 7, 2024
In related moves, Dentsu promoted Shiva Vannavada to president of data a ...
- Repositioning Goliath
Planning & Buying Insider, Joe Mandese - Friday, March 15, 2024
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' J ...
- Advertiser Perceptions Launches Subscription Service
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2024
Dubbed the "Ad Insights Hub," the service launches with 20 key report ...
- Global Marketing Spending Rebounds, U.S. Gains Share
MediaDailyNews, Joe Mandese - Tuesday, March 5, 2024
"Early 2024 pacing data shows that brands continue to increase their budget ...
- Mediastruction Taps Long-Time Media Researcher Josh Chasin As Startup Advisor
MediaDailyNews, Joe Mandese - Tuesday, March 5, 2024
The Norwell, MA-based media shop is rolling out a new media data-manageme ...
- With U.S. Prices Rising At Less Than Half The Rate Of The Rest Of The World, How Will It Impact Budgets?
Planning & Buying Insider, Joe Mandese - Monday, March 4, 2024
With U.S. ad prices near flat overall and with some media actual ...
- IPG Engine's Next Big Release: An AI Sandbox
Media 3.0, Joe Mandese - Friday, March 1, 2024
As part of a rapidly accelerating game of holding company AI one-upmanshi ...
- Trump Will Never Be An EGOT, But He's Already A GOAT
Marketing Politics Weekly, Joe Mandese - Thursday, February 29, 2024
The merger of Trump Media & Technology Group with publicly traded Digit ...
- Ad Price Inflation Continues To Decelerate, TV Remains Deflationary
Planning & Buying Insider, Joe Mandese - Thursday, February 29, 2024
"Due to stubborn economic uncertainty and high costs, we expect many advertise ...
- Tick, Tick, Tick, Tick, Tick, Tick, Tick, Tick...
Red, White & Blog, Joe Mandese - Thursday, February 29, 2024
When I started a clock nearly a month ago counting down t ...
- EssenceMediacom U.S. Shakeup: Jill Kelly Out, JiYoung Kim In
MediaDailyNews, Joe Mandese - Wednesday, February 28, 2024
Long-time media agency exec Jill Kelly is out as U.S. CEO ...
