- 2024 Begins On Upward Note, U.S. Ad Market Posts Best January Ever
MediaDailyNews, Joe Mandese - Tuesday, February 27, 2024
Sequentially, January 2024 was the 10th consecutive month to post a gai ...
- 31 Flavors And Frozen Embryo Ain't One
Red, White & Blog, Joe Mandese - Tuesday, February 27, 2024
But Biden's selection of mint chip was an inspired choice, and may ...
- How To Use Bots And Influence People
Planning & Buying Insider, Joe Mandese - Monday, February 26, 2024
BONITA SPRINGS, FL -- One of the surprising uses of generative ...
- Welcome To The Beginning Of Theocracy
Red, White & Blog, Joe Mandese - Friday, February 23, 2024
"Welcome to the end of democracy," right-wing conspiracy promoter Jack Posobiec sa ...
- Chto yest', to yest'*
Red, White & Blog, Joe Mandese - Thursday, February 22, 2024
Oops, I should translate that into English from the original Putin-wing ...
- Institute For Ad Ethics Expands Into Greenwashing
MediaDailyNews, Joe Mandese - Wednesday, February 21, 2024
The IAE's new charter includes a consortium of greenwashing experts, as we ...
- Marketing Orgs More Diverse Than Ever, But What About Their Media Mix?
Planning & Buying Insider, Joe Mandese - Tuesday, February 20, 2024
While the latest ANA study shows nearly a third of member marketi ...
- Warning: One In Three Republicans Won't Believe This Week's Analysis
Red, White & Blog, Joe Mandese - Friday, February 16, 2024
The campaign news cycle went into overtime following Super Bowl LVIII, includi ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will Persist
Planning & Buying Insider, Joe Mandese - Thursday, February 15, 2024
Wieser's insights are from a new report commissioned as part of ...
- Welcome To PMG's New HQ
MediaDailyNews, Joe Mandese - Tuesday, February 13, 2024
The fast-growing independent officially moved into a new headquarters located on t ...
- Former Reprise Exec McConellogue Joins Swell Media As CEO
MediaDailyNews, Joe Mandese - Wednesday, February 14, 2024
He joins COO Allison Potter who founded the Portsmouth, NY-based media planni ...
- Sussman Taps Empower's Shaffner As President
MediaDailyNews, Joe Mandese - Wednesday, February 14, 2024
The former Empower Media Chief Investment Officer joins as founder Alan Sussm ...
- Obit: Long-Time Network Sports Ad Exec Jim Burnette, Dead At 81
MediaDailyNews, Joe Mandese - Wednesday, February 14, 2024
Burnette, who conceived TV's superimposed NFL first down line, died Feb ...
- The Anti-Democratization Of Media
Red, White & Blog, Joe Mandese - Tuesday, February 13, 2024
Since I last updated it, the percentage of the world's population livi ...
- Most Effective Super Bowl Spots, Creatively Speaking
MediaDailyNews, Joe Mandese - Monday, February 12, 2024
The NFL's "Born To Play" was the most effective commercial airing ...
- It's Strictly Up To You
Red, White & Blog, Joe Mandese - Monday, February 12, 2024
The Kennedy Jr. spot taps into elder Kennedy's nostalgic appeal, while Tru ...
- Ageism's MeToo Moment
Red, White & Blog, Joe Mandese - Friday, February 9, 2024
Politics aside, why is ageism the last form of prejudice tolerated ...
- AR Ad Measurement Guidelines Released For Review, Read Them Here
MediaDailyNews, Joe Mandese - Thursday, February 8, 2024
"The [AR ad] market is projected to generate $1.2 billion in reven ...
- Red, White & News
Red, White & Blog, Joe Mandese - Thursday, February 8, 2024
Are campaign news media outlets standing back or standing by? Either wa ...
- Tired of Super Bowl Betting Pools, Try The NAD's Ad Claims Bingo Game
MediaDailyNews, Joe Mandese - Tuesday, February 6, 2024
While there's no actual prize -- other than bragging rights -- t ...
- In Pursuit Of 'Moving' Ad Moola, DPAA Launches MOOHA
MediaDailyNews, Joe Mandese - Wednesday, February 7, 2024
The new association within the association signals a return to DPAA's out-of-ho ...
- Tech Lab Releases Report On Ad Industry's Transition To Google's Privacy Sandbox
MediaDailyNews, Joe Mandese - Tuesday, February 6, 2024
The report identifies key industry challenges and will remain open for publ ...
- Marketers: Privacy, Not Human Factors, Our Top AI Concern
Media 3.0, Joe Mandese - Monday, February 5, 2024
"With AI's ability to analyze large datasets, there's an increased risk ...
- IPG's Huge Launches AI-Powered 'Culture Decoder'
Planning & Buying Insider, Joe Mandese - Monday, February 5, 2024
If that sounds like what Omnicom's Sparks & Honey has been doi ...
- 1976
Marketing Politics Weekly, Joe Mandese - Friday, February 2, 2024
Sure, that was a great year, but in this case, the numb ...
- How To Reach Persuadables IRL
Marketing Politics Weekly, Joe Mandese - Friday, February 2, 2024
While persuadability may be in the eye of the beholder, out-of-home measureme ...
- Bet You Can't Watch Just One: Lay's Leverages Excess Frequency For Groundhog Day Buy
MediaDailyNews, Joe Mandese - Thursday, February 1, 2024
The spots feature "Groundhog Day" actor Stephen Tobolowsky stuck in a hell-li ...
- 277 Days
Red, White & Blog, Joe Mandese - Friday, February 2, 2024
That's how long before the final vote is cast in this year ...
- There's A News Cycle Born Every Minute
Marketing Politics Weekly, Joe Mandese - Friday, February 2, 2024
I imagine Trump reading Memo's new report and gloating over how big ...
- MRC Grants First-Ever Point-Of-Care Ad-Measurement Accreditation
MediaDailyNews, Joe Mandese - Thursday, February 1, 2024
The accreditation to PatientPoint's digital, place-based media network included new, "supplemental" auditi ...
