- IAB Revenue Report Reveals Back-Half Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
While 2023 delivered comparatively slower growth, the second half outpaced the fir ...
- UTA Stays Pat On MediaLink Management Team
MediaDailyNews, Joe Mandese - Tuesday, April 16, 2024
The press release was timed to take some thunder from former C ...
- O.J. Sidebar, Not Really
Planning & Buying Insider, Joe Mandese - Friday, April 12, 2024
There I was covering the trial for Ad Age when I receiv ...
- Cannes Lions Unveils Media, Other Judging Rosters
MediaDailyNews, Joe Mandese - Wednesday, April 10, 2024
Among those joining Media Lions President Prerna Mehrotra (Dentsu) are IPG Mediabrand ...
- In Her New Role, Arielle Garcia Will Be Watching Your Ads
MediaDailyNews, Joe Mandese - Tuesday, April 9, 2024
The former UM Worldwide Chief Privacy and Responsibility Officer has joined advertisi ...
- TV's Surprise Ad Boon: Abortion
Red, White & Blog, Joe Mandese - Friday, April 5, 2024
New data reveals TV is taking nearly nine out of every ...
- Share Of Measurement Voice
Planning & Buying Insider, Joe Mandese - Thursday, April 4, 2024
When CIMM was founded in 2009, advertisers and agencies dominated its membershi ...
- 3.know: Nik Kleverov's Sora Test Drive
Media 3.0, Joe Mandese - Wednesday, April 3, 2024
Native Foreign's Nik Kleverov, one of a handful of creatives invited ...
- Dutch Researcher Beatgrid Strikes Single-Source Deal With The Trade Desk
MediaDailyNews, Joe Mandese - Wednesday, April 3, 2024
Its opt-in single-source panel uses ACR signals to measure media exposure v ...
- U.S. JIC Fully Certifies Comscore, VideoAmp As 'Transactional' Currencies
MediaDailyNews, Joe Mandese - Wednesday, April 3, 2024
The JIC said iSpot remains conditionally certified pending a final decision ...
- Why TransUnion Is Boosting MRI-Simmons' Credit-Worthiness
Planning & Buying Insider, Joe Mandese - Tuesday, April 2, 2024
Of all the partnerships the consumer credit ratings bureau has struck sin ...
- Magna Upgrades Again, Boosts Outlook On Strengthening Economic Indicators
MediaDailyNews, Joe Mandese - Thursday, March 28, 2024
The IPG Mediabrands unit increased this year's U.S. ad forecast nearly ...
- WHY Horizon Just Promoted Its Human Intelligence Chief
MediaDailyNews, Joe Mandese - Thursday, March 28, 2024
Scott Lukas, who joined the agency months ago, succeeds WHY Group Found ...
- This Just In: It's The Threat To Democracy, Stupid
Red, White & Blog, Joe Mandese - Thursday, March 28, 2024
In a presidential election year first, the economy is not the N ...
- Trump Media Company Begins Trading With 'DJT' Ticker
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
At presstime, shares were trading up nearly 20% from this morning's open ...
- Ad Market Expands 10.4% In February
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
February was the 11th consecutive monthly expansion, and the first double-digit grow ...
- GroupM Unveils Bespoke Women's Sports Marketplace
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
The marketplace, which will double client spending on women's sports, will laun ...
- JIC Clarifies Role Vis A Vis MRC, Unveils Streaming Certification Program
MediaDailyNews, Joe Mandese - Wednesday, March 27, 2024
The statement, which includes a quote from the MRC's George Ivie, sa ...
- Is It Time For A GARM For AI?
Media 3.0, Joe Mandese - Tuesday, March 26, 2024
Trade groups like the ANA and the WFA are accelerating their ro ...
- Horizon's Night Market Taps IPG's Musi
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The data and analytics vet will serve as Chief Business Officer responsib ...
- A Year After Leaving Mindshare, Amanda Richman Lands At Microsoft
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2024
The long-time media agency chief confirmed she was hired by Microsoft Advertisi ...
- The Ad Game Shifts Budgets To Game Ads
Planning & Buying Insider, Joe Mandese - Tuesday, March 26, 2024
While the game advertising market still has some blurry lines, ad exe ...
- Do Advertisers Dream Of Electric Sheep?
Media 3.0, Joe Mandese - Monday, March 25, 2024
"We've reached a tipping point where AI has shifted from a nice-to-ha ...
- Hop-On Jet Services Hops To PMG
MediaDailyNews, Joe Mandese - Monday, March 25, 2024
Semi-private charter air carrier JSX tapped PMG for both media and creativ ...
- Wieser Revises '24 Upward, Again
Planning & Buying Insider, Joe Mandese - Monday, March 25, 2024
Wieser cites the continuing improvement of the U.S. economy, including an upwa ...
- The&Partnership Rebundles With Media Agency mSix To Become 'T&Pm'
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
The new consolidated agency boasts an organization of 1,900 people working ...
- Ascential Takes Control Of Hudson MX, Prioritizes Sale Next Quarter
MediaDailyNews, Joe Mandese - Friday, March 22, 2024
Still unclear is how Omnicom might participate, per its earlier deal ...
- Trump Media Co. Completes SPAC Merger, Stock Begins Trading Downward
MediaDailyNews, Joe Mandese - Friday, March 22, 2024
Trump is estimated to have nearly 80 million shares of the merg ...
- 'Broke Don' Beats 'Bloodbath' Quip In This Week's News Cycle
Red, White & Blog, Joe Mandese - Friday, March 22, 2024
The week ended on a financial up note for Trump, who stan ...
- Gas Stations Enter The Metaverse, Sort Of
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
Consumers will still be pumping gas IRL, but they'll be able ...
