- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
Media 3.0, Joe Mandese - Friday, May 10, 2024
Social app WeAre8 is extending its consumer ad revenue-sharing model to t ...
- Publicis Vet Swinand Named ITG CEO
MediaDailyNews, Joe Mandese - Wednesday, May 8, 2024
Long-time Publicis exec (Starcom MediaVest Group, Leo Burnett) Andrew Swinand has join ...
- IAB, Others Oppose Kids Online Safety Act
MediaDailyNews, Joe Mandese - Wednesday, May 8, 2024
The Interactive Advertising Bureau, as part of a coalition of more th ...
- Horizon: Audio Is The Next New Thing In Performance Media
Planning & Buying Insider, Joe Mandese - Thursday, May 9, 2024
Mix and attribution models have always been about the input data, a ...
- 3.know: Another Canary, Or Just An Anomaly -- Shelly Weighs In On Paramount, Et Al
Media 3.0, Joe Mandese - Tuesday, May 7, 2024
Is this the end of Paramount -- and big linear media ...
- Former Assistant Rejoins Publicis Team One As Chief Media Officer
MediaDailyNews, Joe Mandese - Wednesday, May 8, 2024
Rosabel Murai began her career at the Los Angeles-based agency in 200 ...
- Kinesso Taps Dentsu's Amies-Cull As Global COO
MediaDailyNews, Joe Mandese - Tuesday, May 7, 2024
The IPG Mediabrand unit also named UM's Amie Owen Global Chief Grow ...
- Why Initial Standard Will Be Two Steps Forward For Out-of-Home
Planning & Buying Insider, Joe Mandese - Tuesday, May 7, 2024
Following some criticism that was a step backwards for out-of-home, MRC chi ...
- Canary In The Coal Mine
Media 3.0, Joe Mandese - Monday, May 6, 2024
Omnicom's Sparks & Honey helped pioneer the integration of AI on Madis ...
- Omnicom Shuttering Sparks & Honey, Integrating Into OMNI
MediaDailyNews, Joe Mandese - Friday, May 3, 2024
The holding company is effectively shuttering cultural intelligence consultancy Sparks & Hon ...
- AI-Centricity: Our 'First Annual' Report
Media 3.0, Joe Mandese - Thursday, May 2, 2024
Which is the most AI-centric of the major agency holding companies? Bas ...
- Hudson MX Completes Pitches, Sale Expected Soon
MediaDailyNews, Joe Mandese - Friday, May 3, 2024
Insiders say potential bidders included rival Mediaocean, as well as a consorti ...
- Meta Unveils AI-Enabled Creator/Audience/Brand Matching Tool
MediaDailyNews, Joe Mandese - Thursday, May 2, 2024
The announcement during its NewFront presentation today also included a new "Remind ...
- Offshoring America's News Verification
Red, White & Blog, Joe Mandese - Friday, May 3, 2024
"We're finding people are coming to us because we rise above divisi ...
- Is Social Now The Largest Ad Channel -- Depends On Who You Talk To
Planning & Buying Insider, Joe Mandese - Thursday, May 2, 2024
In the case of the headline above, it's Ascential plc's WARC uni ...
- Warning: CARU Will Strictly Enforce New Guidelines Covering AI-Generated Kids Ads
Media 3.0, Joe Mandese - Wednesday, May 1, 2024
The warning puts brands, endorsers, developers, toy makers and others on noti ...
- U.S. Consumer Time Spent With Media Fell For First Time In 2023
MediaDailyNews, Joe Mandese - Wednesday, May 1, 2024
The estimate, part of PQ Media's annual U.S. and worldwide consumer med ...
- Ad Data Shows A Tale Of Two Social Media Platforms
MediaDailyNews, Joe Mandese - Wednesday, May 1, 2024
TikTok's share has soared 80%, while X platform has fallen by ...
- T-Mobile Unveils Massive Owned Ad Inventory Expansion
MediaDailyNews, Joe Mandese - Tuesday, April 30, 2024
During its newfront presentation this morning, the carrier announced a boost ...
- It's Google's World And Planners & Buyers Are Just Living In It
Planning & Buying Insider, Joe Mandese - Tuesday, April 30, 2024
And by "world," I mean media optimization stack as we transition fr ...
- U.S. Ad Market Expands For 12th Month In March
MediaDailyNews, Joe Mandese - Monday, April 29, 2024
March's growth reflects a massive increase in digital vs. traditional media ...
- MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
MediaDailyNews, Joe Mandese - Friday, April 26, 2024
The phase deals only with "impressions." Some see it as a st ...
- MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2024
The new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- GroupM Unveils 'New Buyer Identifier' Data For CPG Clients
MediaDailyNews, Joe Mandese - Thursday, April 25, 2024
The agency group says the "first-to-market" data is part of an exclusi ...
- CMO Survey Finds Gen AI Already Has Had A Profound Impact On Marketing
Media 3.0, Joe Mandese - Wednesday, April 24, 2024
Despite only being deployed in an estimated 7% of marketing activities, markete ...
- Yet Another Geopath President Steps Down
MediaDailyNews, Joe Mandese - Tuesday, April 23, 2024
To some, the timing is reminiscent of Kym Frank's ouster three yea ...
- Shouting Fire In A Crowded News Cycle
Marketing Politics Weekly, Joe Mandese - Friday, April 19, 2024
A week stuffed full of FART jokes, sleep-inducing Trump trial news, a ...
- Guess Who Just Endorsed Red, White & Blog?
Red, White & Blog, Joe Mandese - Friday, April 19, 2024
Hint: He's a bigly one. ...
- Three -- Or Four -- Planning & Buying Issues Worth Arguing About
Planning & Buying Insider, Joe Mandese - Thursday, April 18, 2024
That's what my colleague Steve Smith just asked me as we beg ...
- IPG Mediabrands Steps Up Misinformation Guardrails
MediaDailyNews, Joe Mandese - Wednesday, April 17, 2024
The effort includes new custom algos developed by its Kinesso unit, ...
