- Talon Taps Omnicom's Laul As North America CEO
MediaDailyNews, Joe Mandese - Tuesday, June 4, 2024
The out-of-home media-buying vet most recently served as president of Omnicom's OM ...
- 3.know: Shelly Palmer's Pre-Cannes Take
Media 3.0, Joe Mandese - Monday, June 3, 2024
In this week's edition of "3.know," Shelly discusses the latest developments ...
- Kantar Media Eyes North America, Taps Google Cross-Media Chief To Tackle It
MediaDailyNews, Joe Mandese - Monday, June 3, 2024
Signaling its re-entry into the U.S. marketplace, Kantar Media tapped Google's Nico ...
- On The Bright Side, He Made The Cover Of Time Magazine Again
Marketing Politics Weekly, Joe Mandese - Friday, May 31, 2024
On the dark side, the campaign news cycle has shifted from MA ...
- Trump Media Shares Take A Hit, His Election Betting Odds Too
MediaDailyNews, Joe Mandese - Friday, May 31, 2024
Convicted felon Donald J. Trump took a hit with investors and oddsmake ...
- ADT Taps Horizon Next: Eyes Younger, Digital First Targets
MediaDailyNews, Joe Mandese - Thursday, May 30, 2024
The 150-year-old home and small business security brand cited the agency's B ...
- Reimagining Maslow, But For Gen Z
Planning & Buying Insider, Joe Mandese - Thursday, May 30, 2024
If you were going to reimagine Maslow's "hierarchy of needs" for ...
- Dentsu Boosts US, Worldwide Ad Outlook
MediaDailyNews, Joe Mandese - Wednesday, May 29, 2024
"The year has started at a faster pace than previously anticipated, a ...
- Klarna's Lean, Mean, AI-Powered Marketing Machine
Media 3.0, Joe Mandese - Tuesday, May 28, 2024
Agency holdcos continue to tout how AI is creating a new Gold ...
- U.S. Ad Market Expands For 13th Month In April
MediaDailyNews, Joe Mandese - Tuesday, May 28, 2024
April's ad spending rose 9.1% over the same month in 2023, accordi ...
- The Creator/Advertiser Trust Delta
Planning & Buying Insider, Joe Mandese - Friday, May 24, 2024
New research indicates Americans trust creator content over advertising by a wi ...
- Consumers To AI Companions: It's Not You, It's Me
Media 3.0, Joe Mandese - Thursday, May 23, 2024
That's what Interpublic found when it asked a global sample of consume ...
- Zaxby's Chicken Chain Taps Dentsu X
MediaDailyNews, Joe Mandese - Thursday, May 23, 2024
Empower Media was the incumbent. ...
- Google Teases New AI-Powered Marketing-Mix Model
MediaDailyNews, Joe Mandese - Tuesday, May 21, 2024
Dubbed Meridian, Google said it will be an "open source" model th ...
- GT's Living Foods Taps Canvas As New Media AOR
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
GT's markets fermented food and beverage brands including the first bottled kombuc ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
MediaDailyNews, Joe Mandese - Monday, May 20, 2024
John Wolfe, a long-time journalist and a PR executive who rose ...
- Rust-Oleum Primes Arm Candy As Media AOR
MediaDailyNews, Joe Mandese - Tuesday, May 21, 2024
The agency's proprietary CYRIS data modeling platform was a key part ...
- DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
MediaDailyNews, Joe Mandese - Monday, May 20, 2024
The new equity-backed startup, aptly named Symitri, is built on proprietary high-spe ...
- Working Vs. Non-Working Presidential Campaign Dollars
Red, White & Blog, Joe Mandese - Friday, May 17, 2024
To date, Biden Harris has a more than $100 million advantage ...
- GroupM Creates Global President/Clients Role, Taps Wavemaker's Jenner To Handle It
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
The WPP unit described the new role as part of GroupM's "ongoi ...
- Dentsu Rebrands For Future, Touts 'Innovating To Impact' Tagline
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
The global branding reboot draws on its 120-year heritage, but leverages i ...
- ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
"This is not a conclusion," Advertising Research Foundation Chief Research Officer Pa ...
- The New Flywheel In Omnicom's Ointment
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
Omnicom's brass has touted the nearly billion-dollar deal as remaking the holdi ...
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2024
The analysis does not "provide the key data needed by advertisers: Whe ...
- IAE Rolls Out 'Greenwash Prevention Toolkit'
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2024
The kit, part of the Institute for Advertising Ethics expansion into combati ...
- Nielsen Releases The 'Big 14' Share Of Television
MediaDailyNews, Joe Mandese - Tuesday, May 14, 2024
Disney is the aggregate champ with an 11.5% share, followed by YouTube ...
- The Principles Of Principal
Planning & Buying Insider, Joe Mandese - Tuesday, May 14, 2024
A new ANA report benchmarks the use of principal media-buying by agencie ...
- Havas Media Net Slips Into Famous Footwear
MediaDailyNews, Joe Mandese - Monday, May 13, 2024
The agency succeeds Empower as the retailer's media agency of record. ...
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
Media 3.0, Joe Mandese - Friday, May 10, 2024
Social app WeAre8 is extending its consumer ad revenue-sharing model to t ...
