- Havas Unveils 'Converged,' New Four-Year Strategic Plan
MediaDailyNews, Joe Mandese - Tuesday, June 18, 2024
The plan builds on Havas' "Villages" org structure and includes a $4 ...
- SNL's Thompson Shares Some Comedic Secret Sauce At Cannes, Turns Out It Includes Mayonnaise
MediaPost Live, Joe Mandese - Tuesday, June 18, 2024
CANNES, France - A funny thing happened on the way to t ...
- Magna Boosts Ad Outlook: Cites Economic Rebound, Cyclical Events
MediaDailyNews, Joe Mandese - Sunday, June 16, 2024
On the heels of GroupM's significant upgrade, IPG Mediabrands' Magna also boost ...
- Yippee-Ki-Yay, MFA: Advertisers Dump Bogus Sites
MediaDailyNews, Joe Mandese - Monday, June 17, 2024
A year after the ANA released a report indicating 15% of programmat ...
- The Trials And Tribulations Of Being An Outspoken Celebrity Brand
MediaPost Live, Joe Mandese - Monday, June 17, 2024
CANNES, France - A lot of celebrity brand marketers talk about authenticit ...
- But Enough About David Droga, Here's What Some Sought-After Brains Think About AI
MediaPost Live, Joe Mandese - Monday, June 17, 2024
CANNES, France -- "Getting an audience with you is rare for everyo ...
- 'AI Overview' Ads Projected To Generate $1.7B For Google Next Year, $17B By 2027
MediaDailyNews, Joe Mandese - Friday, June 14, 2024
Combined with AI agent ad sales from Meta and Snap, the pure-pl ...
- Media Seller Samsung Ads Joins The U.S. JIC
MediaDailyNews, Joe Mandese - Thursday, June 13, 2024
Samsung Ads, the ad sales unit of Samsung Electronics, is the fir ...
- Nielsen Teams With LiveRamp To Power Big Data+ Panel Measurement
MediaDailyNews, Joe Mandese - Thursday, June 13, 2024
Nielsen said the two platforms are now "interoperable," enabling customers to "seamlessl ...
- ANA Spins Off Cross Media Initiative As For-Profit, Wants It To Fly Like An Eagle
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2024
The new company, Aquila LLC, has selected Kantar Media to create i ...
- IPG's 'Huge' Milestone: Passes 25% AI, Touts New 'IX' Projects In Development
MediaDailyNews, Joe Mandese - Wednesday, June 12, 2024
IX, which stands for "intelligent experiences," may sound to some like ...
- Mark It 1,000, Dude: BCTV Reaches Coverage Milestone
MediaDailyNews, Joe Mandese - Tuesday, June 11, 2024
Bowling Center Television has installed its 1,000th digital out-of-home advertising screen ...
- GroupM Intel Chief On Why We're All Ad Trade Reporters
Planning & Buying Insider, Joe Mandese - Tuesday, June 11, 2024
"Google, Apple, Microsoft, Amazon, these are all companies that sell advertising, a ...
- All The Slime Unfit For Print
Red, White & Blog, Joe Mandese - Tuesday, June 11, 2024
"Pink Slime" -- aka Russian disinformation sites -- now outnumber the numb ...
- Turns Out, The US Is Not The Biggest Political Ad Market
Marketing Politics Weekly, Joe Mandese - Monday, June 10, 2024
At least not in terms of share of total ad spending. Urugu ...
- Two-Thirds Of My Advertising Is AI-Enabled
Media 3.0, Joe Mandese - Monday, June 10, 2024
If you thought the punchline was going to be a Wanamaker paraphras ...
- GroupM Revises 2024 Ad Outlook Up Several Percentage Points
MediaDailyNews, Joe Mandese - Monday, June 10, 2024
Citing major improvements in the economies of the world's two biggest ...
- The Age Of Media Networks
Planning & Buying Insider, Joe Mandese - Monday, June 10, 2024
Amid an increasingly crowded marketplace of retail media networks, now you c ...
- Dentsu Invests In 'Angry Birds' Sequel, Eyes Brand Opportunities
MediaDailyNews, Joe Mandese - Thursday, June 6, 2024
"It allows us to create unique and exciting opportunities for clients a ...
- Ulta Beauty Adds Retail Media Network Account To IPG Mediabrands
MediaDailyNews, Joe Mandese - Thursday, June 6, 2024
The assignment expands on a preexisting relationship between Mediabrands' Mediahub unit, whi ...
- It's 1984 All Over Again
MediaDailyNews, Joe Mandese - Friday, June 7, 2024
Forty years since what some consider to be the greatest TV commerci ...
- ServiceNow Taps PMG As Global Media AOR
MediaDailyNews, Joe Mandese - Wednesday, June 5, 2024
When AI-powered enterprise workflow management platform ServiceNow was looking for a n ...
- Stagwell Rebrands 'Brand New Galaxy' As 'Assembly'
MediaDailyNews, Joe Mandese - Thursday, June 6, 2024
The Warsaw, Poland-based digital commerce shop, officially becomes part of Assembly's glob ...
- From The Outside In: Checking In With Big Agency Media Vet Matt Seiler
Planning & Buying Insider, Joe Mandese - Thursday, June 6, 2024
Much has changed since Seiler was on the inside, but he h ...
- UM Named Perplexity's Media AOR
MediaDailyNews, Joe Mandese - Tuesday, June 4, 2024
The IPG Mediabrands' unit will handle media-buying, will serve as U.S. med ...
- Havas Media's Noise Digital Lands Canada's Data Collective Project
MediaDailyNews, Joe Mandese - Tuesday, June 4, 2024
The project, a joint venture of Destination Canada, Statistics Canada and Innovatio ...
- Wieser Upgrades 2024 For Fourth Time, Political Will Be 'Massive'
MediaDailyNews, Joe Mandese - Wednesday, June 5, 2024
Excluding political, Wieser now projects U.S. ad spending will rise 6.3% th ...
- Consumer Spending On Media Expands, Americans Dominate
MediaDailyNews, Joe Mandese - Tuesday, June 4, 2024
"While the pandemic briefly interrupted key secular trends in 2020-2021, this w ...
- WARC Upgrades Retail Media Ad Estimate By 8.2%
MediaDailyNews, Joe Mandese - Tuesday, June 4, 2024
WARC estimates retail media ad spending will top $150 billion this yea ...
- Talon Taps Omnicom's Laul As North America CEO
MediaDailyNews, Joe Mandese - Tuesday, June 4, 2024
The out-of-home media-buying vet most recently served as president of Omnicom's OM ...
