- Fueled By PHD, OMD, Omnicom Leads 2024 Media Business Gains
MediaDailyNews, Joe Mandese - Monday, March 24, 2025
With $3.804 billion from PHD and $1.956 billion from OMD, Omnicom Med ...
- Horizon Deepens Creative Bench, Taps 'TikTok First' Creative Director
MediaDailyNews, Joe Mandese - Thursday, March 20, 2025
Antonio Fragoso serviced as global creative director at TikTok until 2023, a ...
- In Identity We Trust
Red, White & Blog, Joe Mandese - Thursday, March 20, 2025
Even as I listened to a theologian sound an alarm about identi ...
- WFA Names Allwyn's Wheldon President
MediaDailyNews, Joe Mandese - Tuesday, March 18, 2025
He succeeds Mastercard's Raja Rajamannar, who is stepping down after six yea ...
- Agency Media Vet Rozen Joins Cadent As President
MediaDailyNews, Joe Mandese - Wednesday, March 19, 2025
The former Dentsu Media Chief also serves as president of recently acquir ...
- Wieser Downgrades 2025 Again, Projects Tepid Growth For Next Few Years
MediaDailyNews, Joe Mandese - Tuesday, March 18, 2025
"By now, nearly three months into the year, what we can s ...
- Watchdog Issues Updated Guidance For Political Ad Transparency, Includes New Tech
MediaDailyNews, Joe Mandese - Tuesday, March 18, 2025
The DAAP said it will review political ads for non-compliance including a ...
- Trump Teases 'Terrible-To-Watch' Ad Campaign To Combat Drugs
MediaDailyNews, Joe Mandese - Monday, March 17, 2025
He called it the second best option - after the "death penalt ...
- The Department Of Just Him
Red, White & Blog, Joe Mandese - Monday, March 17, 2025
Fun fact: Congress created the DOJ after the Civil War to prote ...
- Heineken Keeps Dentsu On Global Media Tap
MediaDailyNews, Joe Mandese - Thursday, March 13, 2025
The new two-year account extension follows the brewer's global media consolidation ...
- You Got MediaPost In My March Madness (But Not For Very Long)
Media 3.0, Joe Mandese - Wednesday, March 12, 2025
How and why B2B marketing guru Rob McEvily used AI to synthesi ...
- 3.know: Copyrights, Creativity And Synthetic AI-Generated Panels
Media 3.0, Joe Mandese - Tuesday, March 11, 2025
In this week's edition of "3.know," AI expert Shelly Palmer discusses t ...
- Julie Berger, Giant Spoon's First Chief Media Officer, Quietly Departs
MediaDailyNews, Joe Mandese - Monday, March 10, 2025
Giant Spoon Co-Founder Trevor Guthrie has stepped in to run the med ...
- Publicis' Helen Katz To Receive ARF's 'Erwin Ephron' Award
MediaDailyNews, Joe Mandese - Thursday, March 6, 2025
Long-time Publicis Media research chief Helen Katz has been named the 20 ...
- Make America Television Again
Red, White & Blog, Joe Mandese - Friday, March 7, 2025
"Here's the thing about reality TV: It's not real. It's a scripte ...
- Do You Know What Crimes Your Media Buys Are Funding?
Planning & Buying Insider, Joe Mandese - Thursday, March 6, 2025
That's what a London-based anti-ad-fraud advocacy group wants you to understand, a ...
- What Are The Odds Of This: Disney Shutters 538
MediaDailyNews, Joe Mandese - Wednesday, March 5, 2025
Disney, which acquired the polling data aggregator 12 years ago, had alrea ...
- Pepsi Renews MSG Deal, Expands Into The Exosphere
MediaDailyNews, Joe Mandese - Wednesday, March 5, 2025
The renewal builds on Pepsi's exclusivity at MSG venues and properties, includi ...
- Click Here: The Book, Not The Bait
Planning & Buying Insider, Joe Mandese - Tuesday, March 4, 2025
"Alex's book will be the 'Ogilvy on Advertising' for the digital age ...
- Dentsu Tees Up PGA Movie, Taps 'Despicable' Producer To Make It
MediaDailyNews, Joe Mandese - Monday, March 3, 2025
The feature film, part of a "transmedia" Dentsu project, will anthropomorphize t ...
- The Dispirit Of The New America
Red, White & Blog, Joe Mandese - Friday, February 28, 2025
Founded on the spirit of 1776, America's constitutional republic was not bui ...
- This Year's Ad Market Begins On Healthy Note, January Expands 7.4%
MediaDailyNews, Joe Mandese - Thursday, February 27, 2025
January's growth expands on the same month a year ago, and follo ...
- 3.know: AI Whisperer Josh Lovison's Initial Take On Grok 3
Media 3.0, Joe Mandese - Wednesday, February 26, 2025
Lovison offers some first impressions on the latest version, as well ...
- For Convenience Sake: Study Finds It Boosts Retail Media Plans
Planning & Buying Insider, Joe Mandese - Tuesday, February 25, 2025
"In small stores, shoppers revisit aisles multiple times and so encounter t ...
- Havas Media North America Taps Stimmel As Chief Investment Officer
MediaDailyNews, Joe Mandese - Thursday, February 20, 2025
In a related move, Mike Bregman has moved from Chief Activation Offic ...
- Shedding Even More Light On Dark Media
Planning & Buying Insider, Joe Mandese - Thursday, February 20, 2025
What types of media content do people share peer-to-peer with their close ...
- Media Auditors ECI, MMC Tap PJ Leary For Growth Role
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2025
Leary, a former agency media exec turned media auditor, recently held seni ...
- Carat Taps Verizon's Gardner For New C-Suite Role
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2025
Jeni Gardner, who was senior VP-marketing effectiveness and Media at Verizon, joi ...
- 3.know: Why You'll Be Marketing To - Not Via - AI
Media 3.0, Joe Mandese - Monday, February 17, 2025
Stop thinking B2C or B2B - the era of B2AI is up ...
- Now They're Just (Hiccup) Trolling Us
Red, White & Blog, Joe Mandese - Monday, February 17, 2025
As the Musk/Trump administration puts a new spin on the pluralized meani ...