- Make America Weak Again
Red, White & Blog, Joe Mandese - Friday, April 25, 2025
Less than a hundred days into Trump 2.0, perceptions of America's abili ...
- Gauging Some Fairly Blatant Spin Heading Into The Upfront
MediaDailyNews, Joe Mandese - Tuesday, April 22, 2025
Nielsen Tuesday touted WBD as having the largest monthly viewing increase ...
- GSTV Sold By One Private Equity Firm To Another
MediaDailyNews, Joe Mandese - Monday, April 21, 2025
Private equity firm Rockbridge Growth Equity this morning announced the sale ...
- Why Orchestration May Be The New Optimization
Planning & Buying Insider, Joe Mandese - Tuesday, April 22, 2025
It's been about 30 years since the birth of the modern optimize ...
- Ad Growth Decelerates Through May, Pacing Worst Quarter Since Recession
MediaDailyNews, Joe Mandese - Friday, April 18, 2025
"Forward bookings" for April/May expanded just 1.8% vs. the same two-month peri ...
- Addendum: WPP Aware Of Potential InfoSum Conflict, Evaluated Independently
MediaDailyNews, Joe Mandese - Friday, April 18, 2025
"Given Brian Lesser's role at the company, the board were aware ...
- IAE Unveils 'AI Integrity' Certification For Ad Execs
MediaDailyNews, Joe Mandese - Friday, April 18, 2025
The program includes a 90-minute, self-administered training and testing process and t ...
- Cannes Festival Unveils Media Lions' Roster, Other Category Judges
MediaDailyNews, Joe Mandese - Thursday, April 17, 2025
Omnicom Media Group's Dan Clays presides over the 10-person Media Lions j ...
- When The Whole Is Lesser Than The Sum Of The Parts
Planning & Buying Insider, Joe Mandese - Thursday, April 17, 2025
Weeks after WPP acquired InfoSum for an undisclosed sum, there still a ...
- Advertising's Next New -- And Improved -- Title: The CAIO
Media 3.0, Joe Mandese - Wednesday, April 16, 2025
Just weeks after Assembly named one, Interpublic's Momentum Worldwide unit this morni ...
- Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession
MediaDailyNews, Joe Mandese - Wednesday, April 16, 2025
"Media consumption has reached its saturation point as digital device penetration rat ...
- OpenAP Unveils Standardized 'Converged' Streaming Identity Solution
MediaDailyNews, Joe Mandese - Tuesday, April 15, 2025
During its upfront pitch this morning, the networks-owned data and technology develop ...
- Support For Curtailing Misinformation Falls To Lowest Point Since Trump's Last Administration
Red, White & Blog, Joe Mandese - Tuesday, April 15, 2025
Alarmingly, the drop is most pronounced among Democrats, not Republicans, suggesting so ...
- Horizon's Night Market Taps Publicis' Colon As Commerce Media Chief
MediaDailyNews, Joe Mandese - Monday, April 14, 2025
Jason Colon joins from Publicis and fills a void created when Ma ...
- Targeting AIs And Filtering Invalid Human Traffic
Media 3.0, Joe Mandese - Friday, April 11, 2025
How was your week? Mine began by me asking agency execs wh ...
- MRC Rebuts Sensational 'Fraud' Report, Says It Failed To Grasp How Brands Filter Ads Served To Bots
MediaDailyNews, Joe Mandese - Friday, April 11, 2025
While the analysis focused on detecting bots when ads were served, t ...
- 2025 NewFronts Agenda Unveiled: Focus On Streaming, Journalism
MediaDailyNews, Joe Mandese - Wednesday, April 9, 2025
The IAB this morning released the official agenda for the 2025 NewFront ...
- There Ain't No Such Thing As A Cheap, High Volume CPM
Planning & Buying Insider, Joe Mandese - Wednesday, April 9, 2025
Ad buys are a lot like lunch. There ain't no free one ...
- Comscore Accredited For Demos, Becomes New Gold Standard For Local TV Ratings
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2025
With the demo accreditation in hand, Comscore measurement chief Frank Friedman sa ...
- Nielsen Dominating Upfront Currency, Once Again
MediaDailyNews, Joe Mandese - Tuesday, April 8, 2025
That was the consensus at CIMM East this morning, which also suggest ...
- Branded Meats Marketer Buddig Consolidates Media, Creative At Havas
MediaDailyNews, Joe Mandese - Thursday, April 3, 2025
Work for the brands, which include Buddig, Old Wisconsin, Kingsford and other ...
- Following Double-Digit Gains, Ad Growth Decelerates Again In February
MediaDailyNews, Joe Mandese - Friday, April 4, 2025
While it's not exactly the kind of crash Wall Street's financial marke ...
- WPP Acquires InfoSum, Integrates Into GroupM
MediaDailyNews, Joe Mandese - Thursday, April 3, 2025
Before rejoining GroupM as CEO late last year, Brian Lesser was chairm ...
- CIMM To Assess Economic Impact Of New Ad Currencies
MediaDailyNews, Joe Mandese - Tuesday, April 1, 2025
The study is expected to presume the marketplace will consolidate from ...
- The Big Un-Short -- For Democracy, That Is
Red, White & Blog, Joe Mandese - Tuesday, April 1, 2025
ORLANDO, FL -- The Trade Desk's Jeff Green made a compelling ca ...
- The Uprising
Media 3.0, Joe Mandese - Sunday, March 30, 2025
Is this the beginning of the AI revolt or a preview ...
- Will Yaccarino's Future Be Brighter At xAI? Here's What Grok Thinks
MediaDailyNews, Joe Mandese - Sunday, March 30, 2025
"She's no Satya Nadella transforming Microsoft, but she's not a total fl ...
- Havas Creates Group Data/Tech Role, Taps HMN's Hagen To Lead It
MediaDailyNews, Joe Mandese - Thursday, March 27, 2025
Jamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Offic ...
- ANA Cross-Media Venture Taps Comscore For TV
MediaDailyNews, Joe Mandese - Wednesday, March 26, 2025
ANA-owned Aquila has signed a contract making Comscore the source of t ...
- Citing 'Uncertain Times,' Magna Revises Ad Outlook Downward
MediaDailyNews, Joe Mandese - Wednesday, March 26, 2025
IPG Mediabrands' Magna unit issued its first quarterly update for the 20 ...