- Wieser Upgrades '24 For The 5th Time, Cites Stronger-Than-Expected Q2
MediaDailyNews, Joe Mandese - Wednesday, September 4, 2024
Brian Wieser now projects 2024 will grow 7.2% over 2023, excluding politic ...
- A Priest, A Rabbi And A Minister Walk Into A Voting Booth
Red, White & Blog, Joe Mandese - Wednesday, September 4, 2024
I'm not the most religious man, but I promise you this, ...
- Guccione Reflects On Science, New Pub Seeks To Disrupt It
MediaDailyNews, Joe Mandese - Tuesday, September 3, 2024
SPIN magazine founder and former editor & publisher of Discover Bob Guccio ...
- 3.know: Sonata's Debra Aho Williamson Keeping An Eye On AI
Media 3.0, Joe Mandese - Friday, August 30, 2024
In this edition of "3.know," Sonata Insights' Williamson explains her plans f ...
- What A Difference 5 Days Of Olympic Ad Spending Makes
MediaDailyNews, Joe Mandese - Thursday, August 29, 2024
The good news is the ad market soared 14% in July, maki ...
- Is Ring On Your Political Media Buy? (If Not, Maybe It Should Be)
Red, White & Blog, Joe Mandese - Thursday, August 29, 2024
While conventional local TV, radio and newspaper news outlets still rank highes ...
- Ascential Shareholders Poised To Vote On $1.5B Sale To Informa
MediaDailyNews, Joe Mandese - Wednesday, August 28, 2024
If approved, the merger would close in the fourth quarter. Still uncle ...
- The Ads -- Er, I Mean, Games -- People Play
Planning & Buying Insider, Joe Mandese - Wednesday, August 28, 2024
The just-released "State of Games Media Buying" report shows the "playable ad ...
- It's The News Cycle, Stupid
Red, White & Blog, Joe Mandese - Wednesday, August 28, 2024
Polls and prediction markets and forecast models, oh my! The truth ...
- Dems Outspend GOP More Than 2-to-1 In Future Presidential Ad Bookings
Marketing Politics Weekly, Joe Mandese - Tuesday, August 27, 2024
On average, Democrats have booked $27.6 million per week in presidential spendi ...
- Reckitt Nutrition Taps iProspect As US Media AOR
MediaDailyNews, Joe Mandese - Tuesday, August 27, 2024
The assignment, which follows a competitive review, represents an expansion of ...
- Omnicom Consolidates Creative Shops Under New OAG Unit
MediaDailyNews, Joe Mandese - Tuesday, August 27, 2024
The new group, which encompasses BBDO, DDB, TBWA and Omnicom's "Advertising Collective ...
- Ad Market Jumps 14% In July, Strongest Yet In 15-Month Expansion
MediaDailyNews, Joe Mandese - Monday, August 26, 2024
The U.S. ad market got its third quarter off on a ve ...
- DNC Day 4: For The People
Red, White & Blog, Joe Mandese - Friday, August 23, 2024
Well, now we know how Kamala Harris is going to prosecute h ...
- Ipsos: Kamala Achieves Democratic First, Gets More Attention Than Trump
Marketing Politics Weekly, Joe Mandese - Wednesday, August 21, 2024
"In the last month, Harris has actually beaten him two- or three-to-o ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target Consumers
Planning & Buying Insider, Joe Mandese - Thursday, August 22, 2024
Dentsu is taking the field with Sports Innovation Lab to create ne ...
- DNC Day 3: Put Me In, Coach
Red, White & Blog, Joe Mandese - Thursday, August 22, 2024
"It's the fourth quarter, we're down a field goal, but we're ...
- Late Media Payments Remain Near Recent Highs, Sentiment Improving
MediaDailyNews, Joe Mandese - Tuesday, August 20, 2024
While late payments haven't bottomed out yet, they have reached a platea ...
- DNC Day 2: When The Going Gets Weird...
Red, White & Blog, Joe Mandese - Wednesday, August 21, 2024
In hilarious, entertaining, but also poignantly serious back-to-back speeches, the Obamas articulat ...
- DNC Day 1: 'The Best'
Red, White & Blog, Joe Mandese - Tuesday, August 20, 2024
Until Jan. 6, 2021, America had experienced the peaceful transfer of powe ...
- Corcoran Bolts Mediahub, Joins BarkleyOKRP
MediaDailyNews, Joe Mandese - Monday, August 19, 2024
Sean Corcoran becomes president-media & analytics, a new position at the agen ...
- Lawmakers To Zuckerberg: We Read The 'WSJ'
MediaDailyNews, Joe Mandese - Friday, August 16, 2024
Citing the WSJ's reports that Meta is complicit in the sale ...
- Havas Media Network Taps Noise Digital's Simkin As Canadian President
MediaDailyNews, Joe Mandese - Thursday, August 15, 2024
She succeeds Noah Vardon, who earlier this year moved to Chief Strate ...
- Dentsu Reports First-Half Recovery, Cites New Media Business Wins
MediaDailyNews, Joe Mandese - Wednesday, August 14, 2024
"The second quarter saw a return to growth, with the group reporti ...
- Why Horizon Is Leaning Into Proximic For Contextual Targeting
Planning & Buying Insider, Joe Mandese - Wednesday, August 14, 2024
Amid a rapidly changing identity-based marketplace -- including shifting Google cookie pla ...
- The Joy Of A TikTok National Convention
Red, White & Blog, Joe Mandese - Wednesday, August 14, 2024
I once called Democrats' use of TikTok for messaging "peak idiocracy," b ...
- iSpot 'Certified' As Ad Currency, First For Personified Demos
MediaDailyNews, Joe Mandese - Tuesday, August 13, 2024
The U.S. JIC has certified iSpot as an advertising currency, making ...
- GroupM Unveils Exclusive Partnership With Commerce Platform Pacvue
MediaDailyNews, Joe Mandese - Tuesday, August 13, 2024
The WPP media investment unit described it as a "joint solution" givi ...
- WFA Shutters GARM, X Antitrust Suit Cited
MediaDailyNews, Joe Mandese - Thursday, August 8, 2024
"No small group should be able to monopolize what gets monetized," ...
- Might Makes Right, Right?
MediaDailyNews, Joe Mandese - Friday, August 9, 2024
What's next? Will the fossil fuel industry sue the IAE for i ...
