- Guideline Taps Mifsud As CEO
MediaDailyNews, Joe Mandese - Wednesday, December 11, 2024
Guideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buyi ...
- The Definitive Omnicom/Interpublic Podcast
Media 3.0, Joe Mandese - Tuesday, December 10, 2024
You've read the headlines and analysis of Omnicom's deal to acquire Interpubli ...
- A Tail (SIC) Of Two Media-Buying Industries
Planning & Buying Insider, Joe Mandese - Tuesday, December 10, 2024
A very, very short one, and an increasingly long one. ...
- Omnicom Agrees To Acquire IPG In Stock Deal Expected To Close In Second Half Of 2025
MediaDailyNews, Joe Mandese - Monday, December 9, 2024
Jon Wren will remain chairman-CEO, while IPG CEO Philippe Krakowksy will jo ...
- Holding Co. Consensus Revised Upward This Year And Next
MediaDailyNews, Joe Mandese - Monday, December 9, 2024
IPG's Magna and WPP's GroupM this morning joined last week's upgraded outlo ...
- ANA Names 'AI' The Word Of The Year, Again
MediaDailyNews, Joe Mandese - Thursday, December 5, 2024
For the second consecutive year - and the third time in ...
- Wieser Upgrades 2024 Once Again, Cites Presidential Uncertainties For Downgrading 2025
MediaDailyNews, Joe Mandese - Friday, December 6, 2024
Brian Wieser now estimates ad spending will expand 9.0% this year, excludi ...
- IPG Sells Huge, Acquires Commerce Data Platform
MediaDailyNews, Joe Mandese - Thursday, December 5, 2024
Interpublic this morning announced the sale of DUMBO-based digital agency Huge a ...
- Google's AI-Generated Spotify Podcasts, What's In It For You?
Media 3.0, Joe Mandese - Wednesday, December 4, 2024
"Here's why this partnership is so relevant and newsworthy..." Or so sa ...
- Mediassociates Promotes Kunz To CSO
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2024
In his new role, Kunz will be developing a new generation ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2024
"We are seeing an increased focus on planning and buying for attentio ...
- Certifiable: IPG, Omnicom, WPP Invest In Mediaocean
Planning & Buying Insider, Joe Mandese - Tuesday, December 3, 2024
The agency tech provider also announced they are the first holding co ...
- GroupM, Song First For Telco-Backed Identifier
MediaDailyNews, Joe Mandese - Friday, November 29, 2024
The identifier, operational in Spain and being rolled out to Germany, Franc ...
- Ad Growth Decelerates To +0.9% In October: Sports, Elections Cited
MediaDailyNews, Joe Mandese - Wednesday, November 27, 2024
The good news is that October turned in the 18th consecutive mon ...
- It's Not TV, It's A New Framework For It
Planning & Buying Insider, Joe Mandese - Monday, November 25, 2024
The framework released this morning by the ARF divides TV into s ...
- This Just In: Now You Can Actually Buy Jennifer Aniston's Sweater
MediaDailyNews, Joe Mandese - Thursday, November 21, 2024
While WBD Ad Sales didn't explicitly cite "Friends," it is one ...
- Agency Tech Giant Mediaocean Acquiring Innovid, Merging With Flashtalking
MediaDailyNews, Joe Mandese - Thursday, November 21, 2024
The acquisition has an equity value of $525 million, making it o ...
- Comscore Granted Patent Personifying TV, CTV, Digital Viewing
MediaDailyNews, Joe Mandese - Wednesday, November 20, 2024
While the patent grant has no material effect on advertisers and agenci ...
- Joe Jaffe Jumps To The CMO Side, And It's All About The Benjamins
MediaDailyNews, Joe Mandese - Monday, November 18, 2024
After a career spent advising CMOs on the next new thing, author/consulta ...
- The Influence Of 'News Influencers'
Red, White & Blog, Joe Mandese - Monday, November 18, 2024
Today's post is about research on the influence of "news influencers." Bas ...
- Principal Financial/Asset Taps iProspect As Media AOR
MediaDailyNews, Joe Mandese - Friday, November 15, 2024
Principal's Diane Van Wyngarden singled out the Dentsu shop's "capabilities in proprietar ...
- Kinesso Ramps Up Scientific Model, Opens 'Experimentation Lab'
Media 3.0, Joe Mandese - Thursday, November 14, 2024
It's not literally a lab with beakers and test tubes, but utiliz ...
- Publicis Media Acquires Impact Film-Marketing Agency Picture Motion
MediaDailyNews, Joe Mandese - Thursday, November 14, 2024
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting ...
- Canada Shutters TikTok, Eh
MediaDailyNews, Joe Mandese - Friday, November 8, 2024
Citing national security concerns, the government of Canada Wednesday ordered TikTok ...
- Get Me Rewrite
Red, White & Blog, Joe Mandese - Monday, November 11, 2024
They say history is written by the victors. But in today's wor ...
- Why Sequent Partners Is Packing It In: A Conversation With Spaeth & Sylvester
Planning & Buying Insider, Joe Mandese - Thursday, November 7, 2024
After decades advising, organizing and helping to shape how the advertising a ...
- 'We Are Social' Wins Danish Brewer Carlsberg Group
MediaDailyNews, Joe Mandese - Wednesday, November 6, 2024
The brewer's new global social media agency of record said it wi ...
- Known Agency Named Moderna's Media Agency Of Record
MediaDailyNews, Joe Mandese - Wednesday, November 6, 2024
The incumbent was Omnicom's Hearts & Science, according to account database servi ...
- It's A Good Life
Red, White & Blog, Joe Mandese - Wednesday, November 6, 2024
This post contains sensitive content, which some people may find offensive ...
- Russia Flooding Fact-Checking Zone With Disinformation
Marketing Politics Weekly, Joe Mandese - Monday, November 4, 2024
In an ironic twist, Russian agents have begun flooding the comments sectio ...
