- Billups Unveils New Attention Metrics For Out-Of-Home Media Buys
MediaDailyNews, Joe Mandese - Wednesday, October 2, 2024
The agency is offering clients and other agency and media partners acce ...
- Horizon Taps Progress Partners' Venuto For New Product/Data Role
MediaDailyNews, Joe Mandese - Tuesday, October 1, 2024
Prior to joining the tech-centric investment banker as COO in 2020, Domen ...
- Would You Like A Side Of Fries With That GSTV Ad Buy?
MediaDailyNews, Joe Mandese - Monday, September 30, 2024
As the lines between conventional place-based ad networks and retail media networ ...
- Ad Market Expands 12% In August, Second Of Two Olympic Months
MediaDailyNews, Joe Mandese - Friday, September 27, 2024
The market had its second best monthly expansion this year in Augus ...
- Omnicom Acquires Content Supply Chain Consultant, Builds On Adobe Relationship
MediaDailyNews, Joe Mandese - Friday, September 27, 2024
At a time when many - if not all - industries ha ...
- The CPM Behind Nebraska's One Democratic Electoral Vote
Red, White & Blog, Joe Mandese - Friday, September 27, 2024
The GOP's failed attempt to transition Nebraska to a winner-take-all electoral vo ...
- The Short Attention Spans Of Trade Associations
Planning & Buying Insider, Joe Mandese - Wednesday, September 25, 2024
Maybe they're not garbage in/garbage out, but to coin yet another n ...
- Reigning Cats & Dogs (But Not By Much)
Red, White & Blog, Joe Mandese - Tuesday, September 24, 2024
Six weeks before the election Trump continues to dominate the news cycl ...
- RocketMill Becomes 'PMG,' Combined Shop Touts $6.7B In Media Billings
MediaDailyNews, Joe Mandese - Tuesday, September 24, 2024
RocketMill, the U.K-based agency acquired by PMG in December, has transitioned i ...
- Canvas Taps Dentsu's Patil-Sayed As Analytics Chief
MediaDailyNews, Joe Mandese - Thursday, September 19, 2024
Prior to joining Dentsu's Carat unit in 2011, Anita Patil-Sayed was ...
- Magna Revises '24 U.S. Expansion To +11.4%, Most Bullish Yet
MediaDailyNews, Joe Mandese - Monday, September 16, 2024
Citing a strong macroeconomy and demand for digital and CTV advertising, ...
- The Games Planners & Buyers Don't Play
Planning & Buying Insider, Joe Mandese - Friday, September 13, 2024
As editor of trade pubs focused on where advertisers and agencies pl ...
- Abortion Ballot Initiative Spending: How It Started, How It's Going
Red, White & Blog, Joe Mandese - Friday, September 13, 2024
It's been nearly a year since I first reported on AdImpact's predicti ...
- It's Friday The 13th - Do You Know Where The NFL's Brand Equity Is?
TV Watch, Joe Mandese - Friday, September 13, 2024
I usually resist covering self-serving media trade studies like the TVB's sho ...
- Ascential Updates Hudson MX Sale, Will Be Insufficient To Pay Shareholder Dividend
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
"Ascential also believes that it is unlikely that any sale will ...
- Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And 'Turbocharge'
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, a ...
- It's Official, X Has Lost Almost All Of Twitter's Brand Equity
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
Brand Finance, which has dropped X from its "Media 50" ranking, estimat ...
- Clip Job: TV Watch's Moments Of Zen
TV Watch, Joe Mandese - Thursday, September 12, 2024
Since a lot has transpired in the past 48 hours or ...
- How Privacy Laws Are Impacting Targeting
Planning & Buying Insider, Joe Mandese - Wednesday, September 11, 2024
While first-party data ranks as the No. tactic being used by ...
- Size Matters, Character Too
Red, White & Blog, Joe Mandese - Wednesday, September 11, 2024
Obama's sight gag aside, it's important to remember the perception vs. t ...
- People On Television Are Saying...
TV Watch, Joe Mandese - Wednesday, September 11, 2024
After watching ABC News moderate the second - and likely last ...
- Dentsu Unveils Next-Gen Creator Initiative, Launches With Contest On Roblox
MediaDailyNews, Joe Mandese - Tuesday, September 10, 2024
Dentsu did not disclose plans or details for future elements of i ...
- Havas Media Net Taps Lyons As NA Chief Planning Officer
MediaDailyNews, Joe Mandese - Monday, September 9, 2024
Jackie Lyons, who joins as HMN NA's first Chief Planning Officer, com ...
- At 80%+, New Data Shows China Has The Most Digital Mix
Planning & Buying Insider, Joe Mandese - Monday, September 9, 2024
With more than 4 in 5 ad dollars going to digital, Chi ...
- Nielsen Ratings: It's The Swing States, Stupid
Marketing Politics Weekly, Joe Mandese - Friday, September 6, 2024
If the race for the White House was one of Donald Trump ...
- Don't Read This Column
Red, White & Blog, Joe Mandese - Friday, September 6, 2024
See what I did there? Using a little reverse psychology to g ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
The new coalition comes less than a month after the WFA shutter ...
- GroupM Taps Hartell As EssenceMediacom U.S. CEO
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
Richard Hartell, formerly head of GroupM's Media Futures Group, fills an inter ...
- Privacy May Be Taxing, But At Least There's Now A Taxonomy For It
Planning & Buying Insider, Joe Mandese - Thursday, September 5, 2024
While complying with it may still be a challenge, a new ...
- Horizon Transforms Santa Monica's Wheel Into One Of 'Fortune'
MediaDailyNews, Joe Mandese - Tuesday, September 3, 2024
Horizon Media's location-based media stunt welcomes Ryan Seacrest as the new ho ...
