• by Joe Mandese  @mp_joemandese, Yesterday

Fueling station-based video out-of-home advertising network GSTV this morning announced a deal making "alternative" ad currency provider iSpot its advertising audience and "outcomes" measurement partner.

The move follows previous audience-measurement deals with Nielsen and Comscore, and GSTV says iSpot will be utilizing a "unified" measurement solution capable of quantifying the "unique, incremental reach" generated by campaigns running on GSTV's network.

The deal, which utilizes iSpot's "outcomes" measurement solution, will also estimate how the campaigns perform in terms of "critical business KPIs like foot traffic and sales," the companies said.

Terms of the deal were not disclosed, but a spokesperson said it is an ongoing relationship and that iSpot will be "measuring GSTV persistently over time, but at individual campaign levels for each brand and flight."