• by Joe Mandese  @mp_joemandese, June 5, 2025

WPP Media, which earlier this week unveiled Open Intelligence, its new AI-powered "Large Marketing Model," this morning disclosed three new retail data partners -- Criteo, DICK’S Sporting Goods, and Ocado Ads -- "to connect both sides of the media ecosystem."

"Retail media, via commerce and data intelligence, has quickly evolved to become central to consumer marketing strategy," WPP Media explained in this morning's announcement, adding: "At the same time, premium media owners and supplyside platforms are reshaping content monetization through advancements in streaming, audio, digital, and TV environments. Together, these ecosystems represent the future of full-funnel marketing. Now, through Open Intelligence, they can be harmonized - with decentralized infrastructure, privacy-minded data collaboration, and AI-powered predictive models that deliver measurable outcomes."