Iconoclastic Editor and Publisher Bob Guccione Jr. is going
back to the lab to launch a new publication that will challenge -- and hopefully disrupt -- the conventional wisdom and the sanctity of science.
Guccione, best known as Founder of
SPIN magazine, most recently has been publishing travel site Wonderlust, but he has long had a passion for science going back to his
earliest days in publishing when he and his father -- Penthouse Founder Bob Guccione -- launched OMNI magazine. He also was editor and publisher of Discover magazine.
His new
pub -- rflxt -- a joint venture with game and entertainment content publishing platform RFLXT Studios, will focus on all aspects of science, tech, the future, and wellness, but with a heavy emphasis
on Guccione's trademark skepticism.
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The new publication, which will operate independently of RFLXT Studios, will launch later this fall and already has assembled a Who's Who startup team
including:
- Linda Marsa, book author and former Contributing Editor at OMNI and Discover.
- Eric Haseltine, neuroscientist, author, former Head Imagineer at Disney,
and former Assistant Director of the NSA.
- Micah M. Murray, neuroscientist and full professor at the University of Lausanne and Scientific Director of The Sense Innovation and
Research Center in Lausanne, Switzerland.
- Will Cady, author and former executive at Reddit, where he built its in-house global creative strategy agency, KarmaLab.
- Ellen Datlow, renowned fiction editor and anthologist.
Click on the video to hear Guccione discuss rflxt's thesis, why he'll be using non-science writers
to cover science, and why he'll be challenging the often too-cozy relationship between media and science.