• by Joe Mandese  @mp_joemandese, March 24, 2025

Led by dominant gains from its PHD and OMD media agency networks, Omnicom Media Group was the net new media billings winner by a wide margin in 2024 (see above), according to final estimates released this morning by agency billings tracker Comvergence.

With $3.804 billion in incremental billings, including client retentions, from PHD (ranking No. 1 among discrete media agency networks), and $1.956 billion from OMD, Omnicom Media Group expanded its net billings by $7.659 billion in 2024, followed by Publicis Media's $6.499 gain and GroupM's $4.523 billion.