- Credit Ratings Giant S&P Begins '24 With Bullish Ad-Spending Outlook
MediaDailyNews, Joe Mandese - Wednesday, January 3, 2024
The new report projects U.S. ad spending will expand 7.6% this yea ...
- New Year, Old Blog (Sort Of)
Mad Blog, Joe Mandese - Tuesday, January 2, 2024
MediaPost is beginning the New Year by welcoming back "MADblog," if ...
- Omnicom Completes $900M Acquisition Of Flywheel Digital
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
Flywheel's digital commerce data will be integrated into Omnicom's AI-powered operating syste ...
- Most-Read Stories Reveal '23 Was A Year Of Transition
MediaDailyNews, Joe Mandese - Tuesday, January 2, 2024
From the high-profile players behind "Hudson Hawks" to the sale of Empower ...
- Abrupt Departures Ranked As 2023's Most-Read MediaPost Stories
MediaDailyNews, Joe Mandese - Friday, December 29, 2023
Including top execs such as UM's Sasha Savic and Mindshare's Amanda Richm ...
- Middle-Aged White People Team Up To Segment Streamers
Planning & Buying Insider, Joe Mandese - Friday, December 29, 2023
In case you're looking to segment American consumer audiences based on the ...
- Failing To Say The Loud Part, Even Quietly
Red, White & Blog, Joe Mandese - Friday, December 29, 2023
The cynic in me wonders whether Nikki Haley's Civil War answer w ...
- 3.know: Josh Lovison On 2024's 'Tsunami' Of Tech Change
Media 3.0, Joe Mandese - Wednesday, December 27, 2023
It has been years since former IPG Media Lab futurist Josh Lovis ...
- Ad Market Expands For 8th Consecutive Month In November
MediaDailyNews, Joe Mandese - Wednesday, December 27, 2023
A revised analysis of the U.S. Ad Market Tracker shows sustained ad-spendi ...
- The Year Of Super Powers, Both Good And Bad
Red, White & Blog, Joe Mandese - Wednesday, December 27, 2023
If 2023 was the year of AI exuberance in the ad a ...
- The Psychic's Brain: Ephron On Attentiveness
Planning & Buying Insider, Joe Mandese - Tuesday, December 26, 2023
Erwin Ephron taught me there is no perfect form of media researc ...
- 3.know: The Definitive AI Roundtable
Media 3.0, Joe Mandese - Thursday, December 21, 2023
Former long-time agency insiders -- Sarah Fay, Barry Lowenthal, Deirdre McGlashan ...
- In-House Media Strategy Expected To Grow
MediaDailyNews, Joe Mandese - Wednesday, December 20, 2023
Media is the only area of advertising/brand strategy projected to move mo ...
- A Legacy Of Misinformation
Red, White & Blog, Joe Mandese - Wednesday, December 20, 2023
Naming legacy news media the "Misinformer of the Year" is a fa ...
- Multicultural Ad Spend Accelerates, Albeit Mostly For Hispanics
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
"Hispanic media already commands 68.3% of multicultural media spend and accounts f ...
- Omnicom Names AI Expert Santos To Its Board
MediaDailyNews, Joe Mandese - Tuesday, December 19, 2023
In addition to her AI expertise, Asurion CIO Casey Santos also ...
- Ascential Shareholders Approve $900M Digital Commerce Sale To Omnicom
MediaDailyNews, Joe Mandese - Monday, December 18, 2023
The deal, which includes Flywheel Digital, is expected to close in t ...
- ChatGRP: Erwin Ephron, Distilled Into 586 Words
Planning & Buying Insider, Joe Mandese - Monday, December 18, 2023
Inspired by an ARF initiative using ChatGPT to summarize 152 of Ephron ...
- Omnicom Obtained Warranty, Insurance Indemnifying Ascential Liabilities
MediaDailyNews, Joe Mandese - Friday, December 15, 2023
The disclosure, part of a document sent to Ascential shareholders, states it ...
- 3.know: The Post-Metaverse Metaverse, Teasing CES, Why Web3 May Not Suit Big Brands
Media 3.0, Joe Mandese - Friday, December 15, 2023
In this week's chat, Shelly Palmer looks back a year after pe ...
- Hudson MX Targets First-Half Sale, Ascential On The Hook
MediaDailyNews, Joe Mandese - Friday, December 15, 2023
Omnicom has agreed to participate in the sale. Exactly how remains unclea ...
- The Information Asymmetry Of The Year
Planning & Buying Insider, Joe Mandese - Thursday, December 14, 2023
The most ironic part about the ad industry's "information asymmetry" is th ...
- Silicon Valley Throws Its Pocketbook Into The Race
Red, White & Blog, Joe Mandese - Thursday, December 14, 2023
"Every penny we donate will go to support like-minded candidates and oppo ...
- OpenX Rebrands 'TV+' As 'TV by OpenX'
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
In what appears to be a resolution of trademark infringement charges, Ope ...
- Update Shows U.S. Ad Deflation Bottoming Out, Pricing Poised To Rebound In '24
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
"Some advertisers may even be holding back spend at the end ...
- PMG Continues Buying Spree, Acquires London-Based RocketMill
MediaDailyNews, Joe Mandese - Wednesday, December 13, 2023
The deal adds RocketMill's 200-person team, bringing PMG's global workforce to ...
- Insurance Giant Allianz Taps GroupM For Global Media
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
The win represents a retention for EssenceMediacom, which had handled nine marke ...
- IPG Strikes First-Mover Deal With OpenAP, Integrates Persons-Level Data With Acxiom's
MediaDailyNews, Joe Mandese - Tuesday, December 12, 2023
The deal between OpenAP and Magna will provide IPG Mediabrands' agencies a ...
- Lippin Group Taps Three Vets For Office Of The Chairman
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
The office, reporting to founder Dick Lippin, is comprised of three long-te ...
- CPG, Pharma/Wellness, General Business Driving Ad Spending
MediaDailyNews, Joe Mandese - Monday, December 11, 2023
On the downside, the data shows financial services, apparel and entertainment/media fe ...
